(Senior) CRM & Retention Marketing Manager (w/m/d)

QUICK GREEN is a rapidly growing digital Healthcare platform in Germany, connecting patients, doctors, and pharmacies around the prescription of medical cannabis. After a successful Proof of Concept and strong market resonance, we're now taking the next big step: Scaling.

Our first practical technology prototype has shown that the model works. Now we're investing specifically in building a scalable, high-performance, and regulatorily clean platform, which will bear fruit – technically, economically, and for our patients.

You feel at home in a scale-up culture, think data-driven, and have a desire to actively shape the Retention and Lifecycle Marketing of a growing platform? You love building stable, long-term relationships from initial contacts and making a real impact with data-based concepts?

Then take a look at what you can achieve with us.

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Your Mission

As (Senior) CRM & Retention Marketing Manager:in, you will take responsibility for our Customer Retention strategies and contribute significantly to ensuring that patients regularly and long-term interact with our platform and benefit from it:

• You develop, implement, and optimize CRM-, Newsletter-, Lifecycle-, and Automation-Setups, which increase engagement, repeat business, and LTV – always in line with regulatory requirements (HWG).
• You steer data-driven Retargeting Strategies in close coordination with Paid-Marketing.
• You segment patients along the Customer Journey based on behavior data and lead clear actions from it.
• You define and monitor relevant KPIs such as Retention, Engagement, Repeat Business Rate, and LTV.
• You work closely with Patient Support, Product, Operations, and your Marketing colleagues to drive cross-channel growth initiatives.
• You are responsible for Retention and Lifecycle Marketing and ensure that initial contacts become long-term, stable patient relationships.

Qualifikation

Your Toolkit consists of:

• Flexibility, to navigate safely in a rapidly changing market and between changing priorities
• Hands-On mentality, intrinsic motivation, and a clear focus on outputs
• Multiple years of experience in CRM-, Lifecycle-, or Retention-Marketing, your