(Senior) CRM Marketing Manager:in (m/f/d) Campaign & Lifecycle Marketing

Our Mission

We have made it our mission to save the planet – one second-hand product after another.

Momox, the leading re-commerce company in Europe, is all about giving used books and media a second life. As CRM Marketing Manager:in (m/w/d), you will be responsible for how we communicate with our customers throughout their lifecycle journey: from initial activation to various action campaigns and long-term loyalty. You bring data, creativity, and automation together and make it real relevance.

You Will Master

• You are responsible for the CRM strategy for momox across all lifecycle phases (Onboarding, Retention, Loyalty) with the goal of true 1:1 personalization and scaling for international markets using AI automation.
• App communication is our leading channel: You plan, configure, and optimize Mobile Push, In-App Messages, and App Inbox notifications via Braze with a clear focus on app engagement, retention rate, and CLTV/ROI. Email and Print complement your channel portfolio.
• You drive app growth and usage actively forward: You develop CRM measures that bring users into the app, keep them there, and make them repeat buyers.
• You develop action campaigns and keep customers informed about new momox features.
• You steer performance through A/B tests and reporting, lead optimizations, and communicate results clearly to stakeholders.
• You work closely with Product, Pricing, Performance Marketing, Customer Support, and Business Intelligence teams.
• You function as an AI Evangelist: You recognize potential for KI in our CRM processes, test new tools, and enable the team to a critical, targeted AI deployment.

You Bring

• A completed degree in Economics or Communications with a focus on Marketing or a comparable education with relevant emphasis.
• Fundamental professional experience in CRM, particularly in the channels App and Email, ideally in an e-commerce environment.
• Experience in conducting and evaluating A/B tests, as well as fundamental KPI understanding (Open Rate, CTR, Conversion Rate, CLV).
• Analytical thinking and number affinity. You read dashboards just as well as you create campaigns.
• Experience with AI tools and their practical application in marketing. You experiment gladly, question existing processes, and have a desire to function as an impulse giver for AI-supported workflows in the team.
• You can express yourself fluently in German and English, good knowledge of French, Italian, or Spanish is a plus.
• You bring very good text skills with you.
• Ideal experience with HTML for email templates.
• A high degree of self-responsibility, team ability, and proactive work style.

You Can Look Forward To

• Flexible working hours: We work in a hybrid model with 20 office days per quarter, which foster personal exchange within the team and enable modern, flexible working styles. On the other days, you can work from home - plus, you have the opportunity to spend up to 6 weeks per year working abroad in EU countries. Additionally, you benefit from flexible working hours that adapt to your individual needs.
• Individual Work Environment: Design your ergonomic workspace entirely according to your wishes – with height-adjustable desks and your laptop of choice (MacBook or ThinkPad). If it gets a bit louder in the office, your Bose Noise-Cancelling Headphones ensure uninterrupted work. Upon request, we will also provide you with an ergonomic chair or additional monitors for your home office.
• Open Work Environment: We work together in a bright, open large office space where the few available doors are always open. Our teams are motivated and open to new ideas. Bring your creativity and set it in motion! If you need a moment of calm, you can retreat to a cozy corner of the medimops library or engage in a round of kicker, table tennis, or PlayStation.
• Sport and Fitness Offers: During the week, you have the opportunity to participate in various sports offers. Whether online training, massages, or stretching at your workstation – there's something for everyone. Additionally, you can sign up for a discounted membership with Urban Sports Club or Wellhub.
• Daily Fresh Fruit and Vegetables: In the office, we provide you daily with fresh fruit, coffee, and Mate. Plus, you have the opportunity to order your lunch three times a week in an online canteen and once a month join us for a joint breakfast.
• Reduced Ticket for Public Transportation: Save some money with the Germany or Job ticket of the Berlin S-Bahn.
• Sustainability: We love second-hand products and integrate our sustainable business idea into everyday office life through sustainable consumption materials, double-sided printing, energy-saving mode on devices, waste separation, etc. We take responsibility and integrate sustainability into all our activities.
• Company Discounts: As a momoxian, you can look forward to a monthly voucher for our momox Fashion Online Shop, as well as medimops. Plus, of course, you benefit from numerous company discounts from our partners.
• Professional Development: momox is only as good as you are. Therefore, you will find space and budget for your individual professional development with language courses, internal training sessions, conferences, (online) courses, and more.
• Company Celebrations: The fun in our work and the joint celebration of our successes are deeply rooted in our values. Therefore, we meet regularly to exchange ideas, get to know each other better, and strengthen our team spirit.