SENIOR CRM MANAGER*IN (m/f/d) STRATEGY & CAMPAIGNS

You don't just want to send newsletters, but develop CRM further as a growth driver? You think in customer journeys, marketing automation, and data-driven decisions? Then OMR is the right place for you!

As part of our Marketing Team, you will shape the future of data-driven customer experience for the business units OMR Education and OMR Festival. You will continuously develop our CRM strategy, conceptualize automated customer journeys, and ensure relevant and personalized communication across the entire customer lifecycle through data-driven CRM measures. For technical implementation and tool operation, you will work closely with our CRM Automation & Operations Manager*in; in terms of content, you will also coordinate with the teams from Performance Marketing, Product, Data, and Content.

• You will be responsible for the further development of our CRM and lifecycle strategy, including retention and sunset concepts for inactive contacts
• You will conceptualize automated customer journeys along the entire lifecycle – from the first contact to long-term customer loyalty
• You will further develop our lead nurturing tracks and lead magnets, also considering mobile lead generation
• You will write and optimize newsletters and email campaigns for various OMR business units and target groups (B2B and B2C), including the further development of our newsletter sign-up tracks
• You will conceptualize segmentation, personalization, and lead scoring concepts based on user and customer data
• You will regularly gather insights through customer surveys and feedback and derive CRM measures from them
• You will analyze campaigns, customer journeys, and KPIs (in collaboration with our CRM Automation & Operations Team, who will provide you with reporting) and derive data-driven optimizations
• You will coordinate regularly with Product and other stakeholders (e.g., in the weekly product sync) to align CRM closely with the product roadmap

Must-haves:

• You have already been working in CRM, lifecycle marketing, or marketing automation for several years
• You confidently use HubSpot or a comparable marketing automation platform in your daily practice
• You develop automated customer journeys soundly and think strategically, not just operationally
• You handle CRM data, segmentations, and performance metrics with confidence
• You think analytically, but also have a good feel for content, target groups, and communication
• You have fluent German and English language skills

• Experience with lead scoring, customer lifetime value, or predictive CRM
• Knowledge of BI tools (e.g., Looker Studio, Tableau, or Power BI) for interpreting reports
• Experience with A/B testing, conversion optimization, and personalization
• Experience in a digital business model, e-commerce, or subscription environment

• The opportunity to contribute to one of the most exciting media companies in Germany
• A feel-good office with height-adjustable desks, massage chairs, mini-gym, summer deck, and much more, right in Hamburg's Schanzenviertel
• Freshly prepared treats from our campus team, as well as a large selection of muesli and drinks
• Company fitness through EGYM Wellpass, mental health offers from nilo, and company pension schemes
• Flexible working hours and heycare for childcare, pet care, or care for relatives, and better work-life balance
• Bicycle leasing, subsidy for HVV Proficard, JobAuto, and employee discounts on partner products
• Access to all OMR further training formats and a steep learning curve in digital fields
• The opportunity to network with players in the digital scene through the OMR cosmos

If you want to drive to the office with a good mood every morning in the future, Bozhidara Zurawski looks forward to receiving your application :-)

OMR is committed to equal opportunities, diversity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on sex, race, color, religion, sexual orientation, origin, disability, gender identity, or any other protected characteristics.

Come and be as you are.

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