(Senior) CRM Manager (m/f/d)

Do you love modern hair care and know how to support customers throughout their entire lifecycle? We are looking for a person in CRM Management whose goal is to measurably increase Customer Lifetime Value and build sustainable brand relationships.

Does that sound like you? Then become part of our team and take our brand to the next level as a (Senior) CRM Manager (m/f/d). You will be part of the Marketing team and work closely with another CRM Manager to actively shape and further develop the CRM strategy across all brands.

A little about us: MONDRIAN:LABS operates two independent beauty brands in Berlin: SHYNE and Pomélo+Co.: both with a loyal D2C customer base and growing B2B partnerships across Europe, including with DM, Rossmann, Boots, and Bipa.

• Responsibility for CRM, Lifecycle Marketing, and Customer Retention across all markets with a clear focus on growth, repeat purchases, and Customer Lifetime Value

• You plan, optimize, and implement multi-channel journeys including automations and personalizations

• Execution and evaluation of A/B tests as well as derivation and implementation of data-based decisions for continuous optimization

• Development, maintenance, and further development of loyalty programs, including customer surveys

• Use of analytics and KPIs for data-based decision-making

• Development of creative campaigns to increase engagement and Customer Lifetime Value

• At least 3-5 years of experience in CRM with responsibility for lifecycle and customer retention measures

• Very good knowledge and technical affinity in CRM tools as a basis for scalable and performant CRM setups (nice to know but not a must: Klaviyo)

• Decision-making and a strong test & learn mindset based on KPIs and data
  Experience with segmentation, personalization, as well as the development and further development of customer journeys and lifecycle strategies

• Experience with automations and personalized CRM flows along the customer lifecycle
  Independent, structured, and experienced in project and campaign planning, including collaboration with cross-functional teams

• Experience with complex lifecycle setups as well as knowledge in WhatsApp marketing and the beauty industry.

• Fluent in German and English, French or Italian is an advantage

• Exciting Environment: A captivating start-up atmosphere

• A Strong Foundation: Become part of our competent and collegial Marketing team. We rely on partnership-based collaboration and mutual support.

• Actively Shape: We value continuous improvement. Actively contribute to the optimization and further development of our processes. Stagnation is not an option for us.

• Flexible Work-Life Balance: Benefit from our hybrid work model, allowing you two days a week of working from home (Mondays & Fridays, the rest of the days we all meet at our office at Rosenthaler Platz)

• Additional Free Time: In addition to Work-From-Anywhere days, we give you December 24th and 31st as extra days off.

• Modern Work Environment: Our modern office at Rosenthaler Platz offers a great view and is dog-friendly.

• Stay Fit: We support your health and well-being with an Urban Sports Club membership (M) for all sports enthusiasts – alternatively, you can use the employee discounts and vouchers from the Probonio App

• Teamwork makes the dream work: Enjoy regular team lunches & team events.

• Attractive Extras: Receive continuous free company products.

• Tools for Your Success: Choose the equipment you work best with, e.g., a MacBook or a notebook of your choice.

• Of course, we also offer classics like the free fruit basket, snacks, and fresh coffee.

#LI-Hybrid

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