OMR
1 month ago
SENIOR CRM MANAGER (m/f/d) HUBSPOT
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Company information
- Company
- OMR
- Location
- Hamburg Germany
- Posted
- 1 month ago
Job description
Your Team
Do you want to do more than just send newsletters and want to develop CRM into a growth driver? Do you think in terms of customer journeys, marketing automation, and data-driven decisions? Then OMR is the right place for you!
As part of our Marketing Team, you will shape the future of data-driven customer experience. You will continuously develop our HubSpot platform, design automated customer journeys, and ensure relevant and personalized communication throughout the entire customer lifecycle with data-driven CRM measures. You will work closely with the teams from Performance Marketing, Product, Data, and Content.
Where You Will Make a Real Difference
- You will be responsible for the further development of our CRM strategy and our HubSpot platform
- You will develop automations and lifecycle campaigns along the entire customer journey – from the first contact to long-term customer loyalty
- You will create and optimize newsletters and automated email campaigns for various OMR business units and target groups (B2B and B2C)
- You will design segmentation, personalization, and lead scoring concepts based on user and customer data
- You will analyze campaigns, customer journeys, and KPIs and derive data-based optimizations from them
- Together with relevant stakeholders, you will ensure high quality of our CRM data and processes
- You will identify new potentials in the areas of CRM, marketing automation, and customer data and implement them independently
- You will develop cross-channel communication concepts in which email is an important, but not the only, channel
What Sets You Apart
Must-haves:
- You have already been working in CRM, lifecycle marketing, or marketing automation for several years
- You use HubSpot or a comparable marketing automation platform very well in your daily practice
- You develop automated customer journeys soundly and confidently
- You handle CRM data, segmentations, and performance metrics with confidence
- You have strong analytical thinking skills and are extremely data-savvy
- You work independently, structured, and always solution-oriented
- You have fluent German and English language skills
Nice to haves:
- Experience with lead scoring, customer lifetime value, or predictive CRM
- Knowledge of SQL or BI tools (e.g., Looker Studio, Tableau, or Power BI)
- Experience with A/B testing, conversion optimization, and personalization
- Experience in a digital business model, e-commerce, or subscription environment
What's In It For You
- The opportunity to contribute to one of the most exciting German media companies
- A feel-good office with height-adjustable desks, massage chairs, mini-gym, summer deck, and much more right in Hamburg's Schanzenviertel
- Freshly prepared delicacies from our campus team, as well as a large selection of muesli and drinks
- Company fitness through EGYM Wellpass, mental health offers from nilo, and company pension plan
- Flexible working hours and heycare for childcare, pet care, or care for relatives and greater work-life balance
- Bicycle leasing, subsidy for HVV Proficard, JobAuto, and employee discounts on partner products
- Access to all OMR further education formats and a steep learning curve in digital fields
- The opportunity to network with players in the digital scene through the OMR cosmos
If you want to drive to work in the morning with a good mood in the future, Isabelle Gardt looks forward to receiving your application :-)
OMR is committed to equal opportunity, diversity, and inclusion in the workplace. We prohibit any discrimination and harassment based on gender, skin color, religion, sexual orientation, origin, disability, gender identity, or other protected characteristics.
Come and be as you are.
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Required skills
- english
- german
- customer experience
- childcare
- further education
- sql
- power bi
- inclusion
- crm
- hubspot
- manager
- kpis
- independent work
- data
- flexible working hours
- tableau
- diversity
- disability
- performance marketing
- a/b testing
- e-commerce
- mental health
- email campaigns
- content
- networking
- product
- work-life balance
- personalization
- analytical thinking
- conversion optimization
- marketing automation
- employee discounts
- workplace
- customer loyalty
- solution-oriented
- customer journeys
- bi tools
- newsletters
- segmentation
- optimizations
- equal opportunity
- looker studio
- lead scoring
- pet care
- crm data
- crm strategy
- performance metrics
- discrimination
- harassment
- company fitness
- gender
- marketing automation platforms
- lifecycle marketing
- customer data
- data-driven decisions
- company pension
- hamburg
- campaign analysis
- customer lifetime value
- segmentations
- elder care
- subscription
- structured work
- egym wellpass
- crm processes
- bicycle leasing
- origin
- lifecycle campaigns
- religion
- protected characteristics
- digital topics
- jobauto
- sexual orientation
- digital business model
- media company
- data savvy
- gender identity
- user data
- skin color
- digital scene
- schanzenviertel
- campus team
- hvv proficard
- channel-agnostic communication concepts
- predictive crm
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