(Senior) CRM Manager (m/f/d)

Your Tasks

• You are part of the 5-person CRM team and are responsible for achieving engagement goals (e.g., Daily Active Users).
• In consultation with the Content and Advertising team, you plan, test, and implement the newsletter, and consider how to further improve content and distribution. This will primarily increase the click rate.
• You set up automated campaigns (e.g., onboarding, reactivation, triggered communication) for various user groups and continuously optimize them. Your channels are mainly email, push notifications, and in-app messages.
• You develop meaningful segmentations, e.g., based on interests or neighborhood size, to offer users the best possible personalized experience.
• You work with the Product and Data teams to better understand users and implement targeted measures.
• You create reports and regularly report on conducted tests and achievement of goals in your area.
• You coordinate with the team on best practices, content, and dispatch times.

Your Profile

• You have at least 5 years of experience in CRM.
• You have extensive knowledge of using Braze.
• You are analytical and make your decisions based on data. You know how to interpret KPIs and use them to your advantage. At the same time, you come up with creative ways to increase engagement.
• Your independent and structured way of working helps you to plan and implement campaigns and projects early.
• You have already set up, analyzed, and derived recommendations for action from multi-channel journeys and A/B tests.
• You are technically proficient and familiar with CRM infrastructure, link tracking, deliverability issues, and tool optimizations.
• You enjoy further developing a digital product with social added value together.
• You have native-level German language skills and speak fluent English.

What We Offer

• Hybrid work model with office and remote days
• A meaningful job – we create a great product with real added value for the community
• Participation in a friendly and experienced team that exchanges ideas and learns from each other
• Insight into the entire work process of our social startup and the foundation
• Responsibility and great opportunities to contribute actively
• Your SpenditCard – you receive an additional income of 35 Euros per month, which you can use for things of your choice
• 30 days of vacation per year – we also offer the possibility of workation models and sabbaticals
• A strength-oriented development culture (we work with the Gallup StrengthsFinder)
• A workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn

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