Senior CRM Manager:in - 30-40Std - 100% remote

everydays is a rapidly growing D2C brand in the health and supplement sector. We develop products that accompany people long-term – scientifically founded, high-quality positioned, and clearly beneficial.

With an established 8-figure core brand and a new brand we are currently building from almost 0, we find ourselves in an exciting growth phase.

CRM is not just a channel for us, but the central driver of growth.

No pure email marketing. No discount fireworks.

But the heart of our customer experience.

Aufgaben

Deine Mission

As Senior CRM Manager, you will be responsible for significantly increasing the Customer Lifetime Value (CLV) of our customers.

You think CRM holistically:

beyond email, beyond campaigns, beyond short-term sales.

You develop, test, and scale measures along the entire customer journey – with the clear goal that customers will feel comfortable, understand, love, and buy from us in the long term.

This role is strategic and hands-on at the same time.

You will not be measured by hours, tasks, or effort – but by results.

Deine Aufgaben

• Development and responsibility for a comprehensive CRM strategy (not just email)
• Planning, implementation, and continuous optimization of all CRM measures along the customer journey
• BUILDING intelligent flows, campaigns, and touchpoints with Klaviyo
• Testing new messaging approaches, formats, triggers, and mechanisms – quickly, data-driven, iterative
• Closely coordinating with Brand, Copy, Performance & Product
• Translating customer needs, fears, desires, and questions into high-relevant messaging
• Finding a balance between brand building, direct response, and conversion-focused copy
• Analyzing KPIs like CLV, Repeat Rate, Engagement, Churn, Contribution Margin

Qualifikation

What you should bring with you

• At least 4 years of experience as a CRM Manager (ideally in the D2C field)
• You master Klaviyo like your Westentasche
• Strong strategic understanding and enthusiasm for operational implementation
• You think in hypotheses, tests, and learnings – not in to-do lists
• Deep understanding of customer journeys, psychology, needs, and decision-making processes
• Empathy for customers and a genuine interest in understanding them
• Very good sense of copy, storytelling, and messaging
• You measure your success by impact, not by working hours

❌ Important:

If you primarily understand CRM as a sales or discount channel, you're wrong.

Sales and discounts belong, sensibly applied 100%, but are not the core of our CRM philosophy.

What this role is not:

• No