Senior CRM Manager (m/f/d)

As a Senior CRM Manager (m/f/d), you will shape our entire Klaviyo world, from the first welcome email to the winback flow. You will ensure that our customers, whether they make subscription purchases or single purchases, feel well-supported and receive the right message at the right time.

You will be responsible for our entire campaign calendar in Klaviyo, from planning to sending, and will continuously develop our flow journeys step by step. A key focus is on our subscription customers: with targeted retention and subscription flows, you will identify cancellation risks early on and win back customers. To achieve this, you will use well-thought-out segments and AI-supported workflows to make our communication more relevant and to implement more quickly.

You will work in our CRM team and report to our Head of CRM.

Responsibilities

Campaign Management in Klaviyo

• You will be responsible for all campaigns for our markets DE/AT and CH, from briefing to copy and segment selection to sending time and A/B testing.
• Today, the focus is on email. In the medium term, channels such as push, in-app, print, and possibly WhatsApp will be added.

Flows and Automations

• Core Flows: Welcome, Abandoned Cart, Browse Abandonment, and Winback. You will build them, localize them for all markets, and continuously optimize them.
• Retention & Loyalty Flows: Next Purchase Activation, Reactivation, Loyalty, Wishlist, Reviews, and others. You will keep them up-to-date and expand them continuously.

Segmentation & Targeting

• You will develop the segment logic in Klaviyo: lifecycle phases, subscription vs. single purchase, sales and reminder target groups, as well as customers with high LTV.

Launches & Sales Promotions

• You will implement teaser, launch, and reminder sequences for new products and promotions in all markets.

Reporting & Optimization

• You will monitor the performance of campaigns, flows, and subscription KPIs and derive concrete next steps from them.

Qualifications

• Experience: At least 5 years of experience in CRM or email marketing, with demonstrable hands-on experience in Klaviyo.
• Subscription Know-how: You have experience with subscription models and know how to prevent cancellations and win back subscription customers, ideally with Loop or a comparable subscription tool.
• Flow & Campaign Know-how: You have already built automation flows and know how segmentation and lifecycle marketing work together.
• Copywriting: You write strong, brand-appropriate texts in German and can confidently localize them for the Swiss market.
• Analytical Skills: You can independently read campaign and flow reports and derive the next steps from them.
• Digital & Hands-on: You are open to AI tools and new workflows and prefer to test rather than debate at length.
• Organization: You can maintain an overview with 2 markets and two customer logics (subscription & single purchase) and work in a structured manner.
• Communication: Very good written and spoken German and English skills.

Benefits

• Full Remote: You will work from home within Germany.
• Vacation: 28 days per year
• Latest Apple Hardware to start
• Wellpass

Does this sound like you? Then we look forward to receiving your application, including your salary expectations and earliest possible start date. Your contact person is Anne Freese (https://www.linkedin.com/in/anne-freese-2a70728b/).

Find more English Speaking Jobs in Germany on Arbeitnow