(Senior) CRM Manager (m/w/d)

Your Mission:

Are you excited to join us and become part of the top team in the Balkonkraftwerk-Space, lifting our Customer Journey to a whole new level? You will take on real responsibility, motivate your team, and seek a role where your ideas deliver measurable results?

Then you're at the right place!
Solakon enables every person to take control of their energy costs, consumption, and own energy source – with smart balcony power plants for private households. To continue growing profitably, we need someone who thinks holistically about CRM: from lead activation to long-term customer retention.
You develop strong email, WhatsApp, and SMS funnels that turn interested parties into new customers – and make repeat buyers out of them.

Aufgaben

• Strategisches CRM & Growth-Funnels: You build scalable CRM strategies that have a direct impact on our revenue and customer lifetime value.
  You conceptualize, develop, and optimize email, WhatsApp, and SMS flows and ensure clear and performant communication along the entire Customer Journey.
• Lead-Nurturing & Performance-Unterstützung: In close cooperation with our performance team, you develop funnel logics that systematically convert paid leads into buyers. You create nurturing sequences and provide input for copy and creatives to make our ads more profitable.
• Retention & CLTV-Steigerung: You recognize customer needs and build targeted flows that promote repeat purchases, prevent churn, and create loyal customer relationships.
• Copywriting & Kundenpsychologie: You write sales-strong texts that are emotional, clear, and relevant.
• Testing, Analytics & Iteration: You analyze customer behavior, conduct A/B tests, interpret data from Klaviyo, Shopify, and Co., and optimize continuously.

Qualifikation

• CRM-Expertise Know-how: You have already conceptualized, built, and scaled email and automation flows.
• Erfahrung im Funnel- oder Performance-Marketing: You have worked with leads, know how nurturing works, and understand the interface to paid ads.
• Copywriting-Expertise: You know how psychological triggers, storytelling, and conversion copy work.
• Analytisches Denken & Datenverständnis: You can read numbers, recognize patterns, and derive concrete measures from them. Retention KPIs, CLTV/CLTP, churn, and cohorts are not foreign words to you.
• Tech-Affinität: You master Klaviyo on an expert level, understand Shopify events and data structures, can set up tracking (UTMs, attribution, event-tracking) correctly, and use Klaviyo analytics safely to derive data-based decisions.
• Proaktive & lösungsorientierte Arbeitsweise: You recognize potential independently, think ahead, bring in ideas, and implement them.

Benefits

• Großartiger Teamspirit, kollegiale Atmosphäre mit flachen Hierarchien und jeder Menge Drive bei gleichzeitig hoher Professionalität.
• Werde Teil eines Teams, welches auf Champions League Niveau agiert und bringe dein Wissen und Skillset gemeinsam mit uns auf die nächste Stufe.
• Uns ist Spaß an der Arbeit wichtig, daher suchen wir neben dem beruflichen Fit allen voran den persönlichen Fit mit dem Team.
• Wir bieten dir ein attraktives Gehalt.
• Regelmäßige Teamevents (wie z.B. Highland Games, Escape-Room oder Paintball).
• Weiterbildungen sind bei uns erwünscht und können frei angesprochen werden.
• Wir kommunizieren ehrlich und transparent und schätzen eine offene Feedbackkultur.
• Ausstattung mit neuester Apple-Technik.

Gestalte als (Senior) CRM Manager (m/w/d) bei Solakon GmbH die Zukunft des E-Commerce mit uns. Wachse in einem dynamischen Team und setze innovative CRM-Strategien um. Bewirb dich jetzt!

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