Senior CRM Manager (m/f/d) - Email Marketing & Automation

You don't just build campaigns, you build the channel through which eRecht24 sells

For us, email is not a supporting channel, but the channel through which free users become paying customers and customers become better customers. We don't have a classic sales team. What marketing doesn't convert, no one converts.

We are looking for an experienced person to take professional responsibility for this channel: strategy, segmentation, automation, triggers, testing, numbers. Hands-on in Brevo, in exchange with our Data Team, in sparring with Product.

Who we are and where we stand

eRecht24 is Germany's largest platform for legal certainty on the web: Impressum Generator, Privacy Policy Generator, Website Scanner, and many other tools, free in the freemium area and fully comprehensive in eRecht24 PREMIUM (Basic, Business, Enterprise). Our customers are website operators, online shops, agencies, and web designers.

The company has grown rapidly in a few years: a lot of freedom, a lot of pace, a lot still unorganized. Brevo is running, campaigns are being sent out, a Data Warehouse provides segments. What's missing is the person who turns this into a system: lifecycle instead of a watering can, triggers instead of a calendar, tests instead of gut feeling.

How you work with us

Our marketing works in squads within a marketing tribe. You will be responsible for the Email and CRM squad and will work closely with our Email Marketing Manager there. Your most important sparring partner is the Senior Marketing Manager Customer Journey role: she orchestrates the journey across all channels, you own the email channel in depth.

The boundary with Product is clear: onboarding and system mails belong to the Product Team. You are responsible for marketing mails, i.e., conversion, upsell, cross-sell, retention, and winback, and coordinate timing and overlaps with Product.

Your Tasks

• Channel Responsibility: You will develop and implement the CRM and email strategy for our three cohorts: Subscriber to Freemium, Freemium to eRecht24 PREMIUM, PREMIUM to higher tiers and additional products.

• Automations and Triggers: You will build behavior-based sequences in Brevo for conversion, upsell, retention, re-engagement, and re-permission, fed by platform and tracking data. Part of this infrastructure is currently being created, for example, dynamic offer blocks in emails, and you will help shape it.

• Segmentation with You will work directly with our BI team (Data Warehouse on BigQuery) on target groups, selections, and exclusions. You know what you need and can formulate it, preferably in SQL.

• Campaigns and Copy: You will plan campaigns using the Jab-Jab-Jab-Punch rhythm (value first, then offer) and in batches, write with AI support based on our wording guidelines, and finalize them yourself. Technical content comes from Legal and Content.

• Contact Rules and Hygiene: You will define and enforce who gets what and when, for example: anyone currently in a sequence will not receive an upsell email. This includes list quality, double opt-in, consents, bounce management, and clean handling of inactive users. We are the legal certainty provider, and our emails are too.

• Testing and Numbers: A/B tests (subject line, CTA, timing, content), conversion per cohort, revenue contribution of email. You will be responsible for a clear target number, the revenue contribution from email, and report monthly on what works and why you are changing it.

• Interfaces: Customer Journey, Performance Marketing, Content, Product, and Support.

What we do NOT expect from you

• Running ads or managing social media

• Writing technical content from scratch (that comes from Legal and Content)

• Design (templates and support are available)

• People management

• CRM administration or customization (Salesforce, Dynamics, SAP, etc.)

What you should bring

• 5+ years of email marketing or CRM in a B2B, SaaS, or subscription environment, with several years of direct channel responsibility

• Demonstrable success with lifecycle automations and segmentation (Freemium-to-Paid, Upsell, Churn Prevention), not just newsletters

• Proficient in an automation tool (Brevo, HubSpot, ActiveCampaign, Klaviyo, Salesforce Marketing Cloud); Brevo experience is a strong plus

• Data-savvy: basic SQL knowledge or the willingness to learn it

• Conversion copywriting in German: clear, concise, without marketing jargon. German at C2 level, English good

• Experience with AI in workflows and the judgment to know when the result is good enough

• Hands-on mindset in an environment that is currently professionalizing

• Plus: Legal-tech, compliance, or legal topics background, experience with CDPs or cross-domain tracking, Matomo

Why the role is worthwhile

• The company's most important revenue channel is in your hands.

• Data is available: BI team, Data Warehouse, platform tracking.

• No downtime: A backlog of campaign concepts awaits someone to prioritize and launch them.

• Short communication lines to Marketing Management, Product, and Management.

• AI-first, organization-wide and supported by management.

Framework Conditions

• Full-time

• Hybrid in Berlin, three days per week on-site

• No personnel responsibility, you report to Marketing Management

Sounds like you?

15 minutes of getting to know each other, a one-hour technical interview, then team and a small task from our daily work.

We don't need a cover letter. Instead, please answer three questions briefly in your application:

1. Which automation or sequence did you last build yourself, and what were the numerical results?

2. Which tool do you currently use, and how large is the list you are responsible for?

3. How do you decide who does not receive an email?

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