(Senior) CRM Manager (m/f/d)

Who we are

As one of Europe's leading InsurTechs, with strong partners such as Allianz X, Portage, and White Star Capital backing us, our drive is simple: We protect our customers' world. Across our European locations in Germany, Great Britain, and Switzerland, over 400 CLARKees combine cutting-edge technology with deep human expertise to create the ultimate "Insurance Companion in Your Pocket".

Your Impact

At CLARK, you become part of a culture characterized by simplicity, reliability, and genuine appreciation. We offer you the playing field – you create the impact. We don't hire experts to maintain the status quo, we are looking for talents who will take us to the next level. Are you ready to step onto the field?

Here's how you can actively shape our journey together as a CRM Manager (m/f/d):

Your Tasks

As a CRM Manager (m/f/d), you will work closely with our teams in Marketing, Brand, Sales, Tech, Operations, and Service to design and implement impactful CRM strategies for Germany, Switzerland, and the United Kingdom.
Furthermore, in a dynamic environment, you will support us in harmonizing our CRM systems with the goal of establishing an efficient and future-proof CRM framework.

Your Responsibilities:

• End-to-end responsibility for CRM performance with a clear focus on business impact (e.g., engagement, conversion, revenue contribution along the funnel)
• Development and continuous improvement of a scalable CRM strategy across all lifecycle phases
• Conceptualization, implementation, and optimization of complex, data-driven customer journeys (multi-channel: email, push, in-app, SMS)
• Independent steering and prioritization of CRM initiatives based on business cases and performance data
• Utilizing data to identify growth levers in the funnel and deriving concrete actions
• Planning, execution, and further development of a structured testing and optimization strategy (A/B testing, segmentation, personalization)
• Active participation in and further development of the CRM system landscape (especially Salesforce Marketing Cloud), including automation, data structure, and scalability
• Close collaboration with Marketing, Sales, Data, Tech, and Operations to orchestrate consistent, cross-channel customer communication
• Monitoring market trends (especially in AI & Automation) and assessing their relevance for CLARK

What you bring

• Several years of experience in CRM/Lifecycle Marketing (ideally 6+ years) with a clear focus on business impact (conversion, revenue, engagement)
• Ability to independently conceptualize and optimize complex, multi-stage customer journeys
• Extensive practical experience with Salesforce Marketing Cloud – particularly in implementing automated journeys
• Understanding of data structures and strong analytical skills for interpreting CRM data and deriving strategic measures
• Practical experience in AI-supported analysis, implementation, or automation of CRM campaigns
• Proficient in confidently managing multiple priorities and stakeholders simultaneously in a dynamic environment
• Very good German language skills (at least C1) and confident English language skills are required

Your Benefits - Why CLARK

At CLARK, you don't just work, you actively shape things. To help you give your best, we support you with a package that combines flexibility, security, and personal growth.

We give you real freedom of choice and autonomy:

• Work 100% remote or in a hybrid setup from our modern offices in Germany.
• Workation option for up to 182 days within a 12-month period from over 50 countries worldwide (subject to applicable legal, tax, and social security regulations).
• 30 vacation days, plus an extra half-day on December 24th and 31st each.
• Flexible working hours, so you can structure your workday in a way that best fits your life. We invest in you, professionally and personally:
• 2 paid Impact Days per year to support your voluntary or social engagement.
• A wide range of development formats, including hackathons, leadership programs, internal training, and monthly Lunch & Learn sessions.
• Access to internal and external learning and further training opportunities.
• Team spirit: Quarterly workshops and annual global events strengthen our cohesion across national borders. So you can keep your mind clear and focus on the really important things:
• Attractive employer contributions to company pension scheme.
• Exclusive employee offers and partner discounts. At CLARK, you can simply be yourself! Diversity, equal opportunities, and mutual respect are not empty phrases for us: they are firmly anchored in how we work together and how we make decisions.

The advertised position will be compensated according to our internal compensation structure with an annual gross salary between €55,000 and €75,000, depending on qualification and professional experience.