Senior CRM Manager (m/w/d)

We are looking for a CRM expert who turns customer data into genuine relationships? If you love building Customer Journeys that increase customer satisfaction and drive measurable revenue, loyalty, and repeat business – then we're looking for exactly you. At Apriwell, you'll help us improve people's health and quality of life through communication that reaches the right words at the right time.

Aufgaben

• You develop our CRM strategy further – with a clear focus on growth, retention, and Customer Lifetime Value.
• You take full responsibility for our subscription program: growth, activation, binding, churn reduction, and upsell logic.
• You build smart Customer Journeys along the entire funnel (Welcome, Education, Re-Order, Winback, etc.).
• You are responsible for customer.io end-to-end: setup, integration, segmentation, automations, testing, and continuous optimization.
• You orchestrate CRM not just via email, but really multi-channel: App Push Notifications, Messenger/WhatsApp, Print-Mailings, and other touchpoints.
• You conduct regular A/B tests (Copy, Timing, Channel, Offer, Personalization), extract learnings, and scale winning setups.
• You work closely with Performance, Brand, Product & Customer Support to establish CRM as a central growth driver.
• You have ownership for CRM KPIs (e.g. Revenue Share, Repeat Rate, CLV, Subscription Growth, Churn, Deliverability) and make successes transparent in dashboards & reportings.

Qualifikation

• You have more than a few years of experience in CRM/Lifecycle Marketing, ideally on Senior Level.
• DTC is mandatory: you know how CRM scales in a Direct-to-Consumer setup – performance-driven, data-based, creative.
• You have ideal experience in the Health/OTC/Supplement area - at least interest and passion for health and medicine.
• Nice-to-have: experience with Customer.io – ideally you've already implemented Journeys, Trigger Logics, and Segmentations independently.
• You have a strong understanding of Subscription Mechanics (Activation, Retention, Churn Prevention, Offer Logic).
• You know what Webhooks, JSON, and Liquid are and can handle them well.
• You love Segmentation, Personalization, and Testing – and don't decide based on gut feeling, but on data.
• You think multi-channel: email alone isn't enough for you – you want to orchestrate CRM like an orchestra (Push, WhatsApp/Messenger, Print etc.).
• You are hands-on, structured, and self-responsible – and at the same time someone who takes ownership and drives topics proactively.
• Your excellent German and English skills round out your profile.

Benefits

• Your work directly improves the lives of many people and develops health care further.
• Responsibility from day one – you don't have to wait for anyone, but can take your path with direct budget responsibility.
• Closely working together in a highly qualified team and an open, transparent company culture where you can develop yourself.
• Employee discount and special conditions for Family & Friends.
• You can expect training sessions, team lunches, and flexible working hours.
• Up to 2 days of home office per week.

We look forward to your application!

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