(Senior) CRM / Lifecycle Marketing Manager (m/f/d)

Retention decides whether the first purchase becomes a relationship for the entire dog and cat life, and this playing field belongs to you. You get ownership of lifecycle CRM across 7 strong pet food brands: You will be responsible for our automations and campaigns from idea to go-live – with modern tools, a lot of creative freedom, and direct impact. You work independently, make decisions, and improve quickly based on results.

• You will build, manage, and optimize Klaviyo flows and campaigns for all 7 brands in parallel (including Wolfsblut, Herrmann's Manufaktur, pets Premium) – from the welcome flow to reactivation.
• You will be responsible for email as the core channel. We will be expanding other channels such as print mailings, WhatsApp, SMS, and RCS in the future – here you will bring cross-channel thinking.
• You will independently go live with measures and iterate based on results. Speed over perfection: You test, measure, and refine quickly.
• You turn data into concrete actions: RFM, segments, product and engagement data, pet profiles, predictions (rebuy, CLV, churn) will be transformed by you into personalized, relevant messaging.
• Storytelling is your strength: Modern tools and automation will support you in production and scaling – you will bring the killer hookline, the initial design brief, and the emotional appeal to the blank page.
• You will naturally use AI and automation tools to get from idea to live test faster and free up more time for concept and creative.
• You will communicate results clearly and concisely – both internally and with our brand stakeholders, and you will work as a sparring partner at eye level.

• At least 3–5 years of hands-on experience in CRM/lifecycle marketing with measurable results, ideally in e-commerce/D2C.
• Very good practical Klaviyo skills (or comparable marketing automation platform). You think in customer journeys and understand retention mechanics (rebuy, CLV, churn).
• Working with AI natively is a given for you: You actively use LLMs, n8n, Cursor, and similar tools in your daily work.
• You build it yourself: Flows, segments, and templates come to life in your hands. You take them live independently, learn from results, and iterate quickly.
• You are proficient in segmentation, triggers, A/B tests, and deliverability.
• You handle consent and data protection (GDPR) cleanly and responsibly.
• You are data-driven and translate our Looker dashboards into concrete actions.
• Creative flair: You develop a brief from scratch and deliver a campaign with a strong hookline. You understand the connection between creative and performance.
• Category empathy for copy and creative: You can empathize with the perspective of pet owners – and this shows in your communication.

• Responsible, exciting, and varied tasks with plenty of creative freedom in a dynamic company that lives by flat hierarchies and an open, relaxed work atmosphere where everyone is on a first-name basis.
• A friendly, open team of approximately 280 employees in Munich, Leipzig, and Albourne (UK) with several lovely office dogs at our locations.
• Flexible working hours (based on trust-based working hours), home office options including cost contribution towards your home office equipment, and the possibility to work from abroad for several months.
• 28 days of holiday entitlement, as well as the option to take up to 20 days of unpaid leave and special leave!
• Various internal & external development opportunities that you can choose independently according to your interests.
• Your mental health is important to us! Therefore, through the platform "OpenUp", you can anonymously participate in individual or group therapy sessions or speak with real therapists in 1:1 meetings.
• Various employee discounts – for humans and pets!
• Regular team, company, and family & friends events.
• Need a break? Relax in our social area, which is equipped with a foosball table, or challenge your colleagues to a Mario Kart battle (or another Nintendo Switch game) on our cozy sofa landscape!
• Don't like reheated food? Does ordering food take too long? A high-quality, fully equipped kitchen is available in our office where you can showcase your culinary skills or conjure up amazing cakes!
• Coffee, cocoa, tea, and other cold soft drinks like water and juices, as well as fresh fruit, small snacks, and a fully stocked candy drawer are available to you free of charge.
• EGYM Wellpass Membership: With our subsidized membership with EGYM Wellpass, you get access to thousands of sports and wellness facilities – including gyms, swimming pools, climbing halls, yoga and Pilates studios, and many more. This allows you to do something for your fitness and well-being flexibly and nationwide – just as it best fits into your daily life!
• Access to modern AI tools: We provide you with modern AI tools that will help you work more efficiently, develop new ideas, and expand your skills in an ever-changing digital world.
• Many other great benefits that we will gladly tell you more about during the recruiting process!

Then we look forward to receiving your application with your CV and cover letter, including your earliest possible start date or notice period, as well as your salary expectations.

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