Senior CRM / Lifecycle Manager (m/f/d)

A small piece of paper with numbers that have the potential to change a life forever! Ok… let's replace the paper with an app and a person with 600,000+ users monthly. This is our Business!

📌 Your Mission

As a Senior CRM / Lifecycle Manager (m/f/d), you will drive the core of our growth strategy: you will take full end-to-end responsibility for the player journey after acquisition and transform app installs and first-time players into enthusiastic, loyal, and valuable users. Your clear goal: to elevate the retention curve and player lifetime value to a new level, consistently minimize churn, and maximize the return on every Euro invested in marketing through a masterful retention strategy.

In short -> You will build the fundamental lifecycle program from scratch, protect the value of our expanding user base, and make it our biggest growth engine sustainably!

Responsibilities

• Operational management and optimization of daily lifecycle campaigns via push notifications, email, and in-app messaging in CleverTap.
• Concept, implementation, and support of automated journeys across the phases of onboarding, activation, retention, winback, and monetization.
• Development of behavior- and lifecycle-based segmentation and targeting logic to ensure the optimal message at the right time.
• Systematic execution of A/B tests regarding messaging, timing, channel, and offers, including ongoing documentation of learnings.
• Analysis of retention curves, cohorts, engagement, churn, and LTV, and building suitable dashboards in collaboration with the Data team.
• Strategic management of the post-acquisition player journey and holistic responsibility for the entire lifecycle funnel.
• Close coordination and alignment of joint initiatives with the Marketing, User Acquisition, Social Media, Data, and Product teams.
• Ensuring all relevant compliance requirements (especially GlüStV) as well as consideration of responsible gaming principles and specific communication guidelines in the lottery environment.

Qualifications

Must-have:

• In-depth, practical experience with marketing automation platforms (e.g., CleverTap, Braze, Leanplum, Iterable, MoEngage), including independent technical implementation of campaigns.
• Demonstrable experience in cross-channel mobile communication via push notifications, email, and in-app messaging.
• Sound knowledge of behavior-based segmentation as well as end-to-end development and rollout of multi-stage, automated customer journeys.
• Practical experience in the design, evaluation, and iterative optimization of A/B tests and experiments.
• Proficient use of product analytics tools (e.g., Amplitude, Mixpanel, GA4), in building dashboards, and in analyzing spreadsheet models, retention curves, and cohorts.
• Strong understanding of relevant mobile lifecycle KPIs such as churn, LTV, DAU/MAU, and retention rates.
• Fluent German and very good English skills for daily work in the team.

Soft skills:

• Ownership mindset — Taking initiative and acting independently.
• Data-driven & experiment-oriented — Data-driven and agile working style.
• Player-empathy / customer-centric — Strong customer focus & empathy.
• Collaborative — Team player.
• Detail-oriented — High level of attention to detail.
• Comfortable with startup ambiguity — Confidence in handling dynamic environments.
• Responsible-gaming mindset — Sense of responsibility (Responsible Gaming).

Your background:

• 3-5 years of solid professional experience in CRM, Lifecycle, or Retention Marketing.
• A strong background in B2C Consumer Apps (mobile-first, install-driven business model) is expressly preferred.
• Completed Bachelor's degree or a comparable qualification acquired in practice.
• Ideally, initial experience in highly regulated industries such as lotteries, fintech, or gaming (iGaming).
• Experience in building a lifecycle marketing structure from an early or very lean starting point.

Benefits

🎁 What we offer you:

Compensation & Work-Life Balance:

• Competitive salary and trust-based working hours.
• 30 vacation days per year
• 2 additional public holidays (24.12, 31.12)
• Generous training budget
• Exciting team events
• Innovative benefits program

Communication & Trust:

• Open, honest, and direct communication. Your ideas are welcome!
• A feedback session every quarter to grow together.

Modern Working:

• Everything you need for your daily work: MacBook, headphones, and more.
• A modern and inspiring work environment in Berlin or in Konstanz am Bodensee.

Individual Development:

• One training day per month and a generous training budget for your personal development.

Buddy Program:

• An experienced team colleague will guide you from the beginning to help you get started.

The Team

• We are a diverse group of people from different nations with different backgrounds. We don't differentiate by religion, gender, age, marital status… . For us, what matters most is what you can do!

🪴 Our Values:

MAKE IT HAPPEN 💪🏼

• Achieve Results – Take responsibility for problems, goals, and results through self-organization and data-based decisions.
• Speak Up Courageously – Challenge ideas and point out problems directly when it matters.
• Get Things Done – Be pragmatic, maintain momentum, and bring energy.
• Generate Valuable Impact – Deliver solutions that advance our mission and strategic goals.

WIN TOGETHER 💚

• Communicate Openly and Respectfully – Be transparent, assume good intentions, and put your ego aside when interacting with others.
• Help Others Succeed – Proactively share knowledge, time, and strengths in interdisciplinary teams.
• Work Across Cultures – Learn from diverse perspectives and actively adapt your style to enable trusting collaboration in diverse teams.
• Foster Team Spirit – Create moments of joy and connection that lead to great achievements.

SHAPE THE FUTURE 🚀

• Experiment to Learn – Conduct tests, measure results, treat failures as learning opportunities, and implement insights.
• Identify Opportunities – Stay close to the customer and market trends to identify the next big thing.
• Build User-Centric Innovation – Utilize reliable, data-driven solutions and services that set the standard.
• Develop Yourself – Question your work methods, seek feedback, and build your skills.

Sounds like you? Let's get acquainted!