Senior CRM & Lifecycle Automation Manager:in - Freelance & 100% remote

At everydays, we're all about 'you, just better'. This applies not only to our customers – but also to you. We are a fast-growing D2C health brand with clear ambitions: to become the market leader in our segment.

For us, CRM is much more than email marketing. We develop cross-channel customer journeys that increase customer lifetime value, retention, and personalization along the entire customer lifecycle – via email, WhatsApp, print, and other retention channels.

Our focus is on developing data-driven customer experiences that turn new customers into loyal, long-term customers faster.

For strategic further development, we are already working with a specialized CRM agency. In addition, we are looking for an experienced freelancer who will independently develop, strategically conceptualize, and operationally implement new CRM initiatives.

Responsibilities

Your Mission

You will not only develop CRM further – you will actively shape our customers' customer journeys.

From the first welcome email to personalized product recommendations, to subscription, cross-sell, and winback journeys, you will develop scalable lifecycle systems that sustainably increase customer lifetime value and retention.

Your Tasks

You will be responsible for new CRM projects from conception to going live.

These include, but are not limited to:

• Strategic conception of new CRM and lifecycle initiatives
• Development of cross-channel customer journeys along the entire customer lifecycle
• Journey mapping for new products, campaigns, and customer experiences
• Development of messaging strategies for different target groups and customer lifecycle phases
• Development and implementation of new lifecycle and automation flows
• Building our subscription and membership journeys
• Development of personalized quiz and recommendation journeys based on zero- and first-party data
• Development of new cross-sell, upsell, bundle, and replenishment journeys
• Development of new winback and reactivation concepts
• Planning and execution of cross-channel CRM campaigns
• Development of segmentation, trigger, and personalization logic
• Planning, execution, and analysis of A/B tests
• Analysis of existing journeys and identification of new growth levers
• Prioritization of new CRM projects based on their expected business impact
• Close collaboration with our Head of Retention and our CRM agency
• Support with short-term, strategically important CRM projects

What you will be working on

Among other things, you will work on the following strategic projects:

• Building our subscription lifecycle
• Development of all CRM journeys for our future subscription model
• Personalized quiz and recommendation journeys based on zero-party data
• Cross-sell, upsell, and bundle automations
• Replenishment, refill, and winback journeys
• Cross-channel customer journeys via email, WhatsApp, and print
• Development of new lifecycle concepts for product launches
• AI-powered optimization of our CRM processes and content
• Development of new revenue levers to increase customer lifetime value and retention

Qualifications

Your Profile

You already have several years of experience in CRM and lifecycle marketing and think holistically about customer journeys.

Must-have

• Several years of experience with Klaviyo
• Experience in building complex lifecycle and automation flows
• Experience in the Shopify environment
• Experience in the strategic conception of customer journeys
• Experience in journey mapping
• Experience with segmentation and personalization
• Experience in developing and evaluating A/B tests
• High speed of execution
• Independent and structured way of working
• Very good German and English language skills

Particularly valuable

• Experience in the supplement, health, or nutrition sector
• Experience with subscription or membership models
• Experience in DTC e-commerce
• Experience with WhatsApp, print, or direct mail marketing
• Understanding of customer lifetime value, retention, and conversion optimization
• Proficient in using AI tools such as ChatGPT, Claude, or comparable solutions for efficiency improvement in CRM

How you work

We are not looking for a classic CRM Campaign Manager.

We are looking for someone who recognizes opportunities, independently develops concepts, and quickly puts them into practice.

You...

• think entrepreneurially
• focus on the business impact of your projects
• develop customer journeys from the customer's perspective
• work data-driven
• actively contribute your own ideas
• implement projects pragmatically and quickly
• take responsibility
• naturally use AI in your daily work
• enjoy working in a dynamic environment with changing priorities

Benefits

What we offer

• Long-term freelance mandate with high utilization (approx. 30+ hours/week)
• 100% Remote
• High personal responsibility and a lot of creative freedom
• Direct collaboration with the Head of Retention
• Fast decision-making processes
• Exciting projects with great business impact
• Collaboration with an experienced CRM agency and an ambitious growth team

Please send us:

• your CV or LinkedIn profile
• relevant CRM or Klaviyo projects
• examples of complex automation flows or customer journeys you have developed
• examples of A/B tests or CRM projects with measurable business impact
• your hourly or daily rate
• your availability

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