Senior CRM & Lifecycle Analyst (B2C) – Marketing Automation (all genders)

**Analytics first: You are building CRM and Lifecycle Marketing at Foodji completely from scratch, from the analytical foundation to the integration of systems – data-driven, AI-enabled and with a high iteration pace.** In this newly created role, you are responsible for the segmentation and journey logic of our B2C communication. Your tool is data, not pixels: you develop hypotheses, translate them into events, segments and journey concepts, evaluate tests and iterate quickly based on the results. Campaigns and content come from the Marketing and UI/UX team; you deliver the who, when and why. Around 60 to 70 percent of your work is analytics, and you use AI tools such as Claude as a matter of course. Foodji is not a classic online shop: every Foodji has individual stock levels and product combinations. That is exactly what makes CRM particularly exciting for us. In addition, there is a huge data base: almost all customers are registered and have their own profile. You develop the logic for dynamic, highly segmented communication across all channels – from the Foodji app via in-app messages, push and email to the Foodji Screen directly on the device – and use data to continuously develop it further. **Your mission at Foodji** - You lay the analytical and conceptual foundation for a scalable CRM and lifecycle function for our B2C customers. - From hypothesis through segmentation and test design to the evaluation of A/B tests and cohorts: you define what we try, measure what works, and iterate quickly based on the results. - Which events trigger which communication? You define them based on our data, design dynamic segments and journeys that take into account stock levels, product combinations and user needs, and decide data-based whether the app, in-app, push, email or Foodji Screen is the right channel. - In Snowflake and with AI tools such as Claude, you independently analyze data, identify the relevant levers and prioritize measures according to their expected impact. - You work closely with Marketing, Product, Revenue Management and BI and make data and technical possibilities usable for CRM. You provide the team that implements campaigns and content with segments, journey concepts and clear briefings. - You are responsible for data quality and governance of your segments, events and systems and ensure that everything runs performantly, securely and in compliance with data protection regulations. - You build our CRM completely from scratch and take project responsibility for the integration into our system and data landscape, from requirements definition to go-live. You know Salesforce Marketing Cloud, Braze or comparable platforms so well that your concepts can be implemented directly. **WHAT YOU BRING** - At least 3 years of experience in CRM analytics, data analytics, lifecycle marketing or a comparable field. - A pronounced data sense: you work confidently with data in Snowflake or comparable data warehouses, build complex segments and cohorts and derive clear measures from them. - Analytics first: around 60 to 70 percent of your work is analytics for you. You iterate quickly through hypotheses, A/B tests and cohort analyses instead of spending long perfecting the design. - You are fully AI-enabled: you use tools such as Claude or MCP as a matter of course in your daily work. - Good knowledge of Salesforce Marketing Cloud, Braze or a comparable CRM platform: you know what is technically possible and design segments and journeys accordingly. A plus is experience with omnichannel journeys across app, push, in-app and email. - Technical understanding and enthusiasm for close collaboration with Product: you know the processes between CRM systems, platforms and data sources and pay attention to performance, security and data protection. - Experience in building or introducing a CRM system: you take ownership, drive the integration as a project independently and coordinate the teams and service providers involved. - Confident communication in German or English, both spoken and written. **Any questions?** We look forward to your message and are happy to help! **WHAT WE OFFER YOU** - Office Foodji: always well catered for in our office - bAV: With the Degura Pension Cloud, we already secure and subsidize your pension - Spendit Card: We top up your salary! With Spendit, up to fifty euros net per month are available to you on top for free use - EGYM Wellpass: With us you stay fit and we take you to the most popular fitness and wellness studios across Germany - JobRad: Get on the bike with us and lease your dream bike or pedelec - KITA/Kiga cost subsidy: We subsidize your childcare costs so that your children are always well looked after - Employee discounts: You receive attractive promotions and discounts from various brands - Food Tastings: Taste your way through our products with our food team and shape the assortment of tomorrow - Development: Your further development is important to us, and with regular feedback conversations and trainings we offer you exciting prospects! - Flexwork: Work 30 days a year from abroad within the EU - Top office location: Enjoy a first-class work environment in the Glockenbach district of Munich with the Isar right at the door - Team events: We are a team – at the Skiday, breakfast, Culture Week or Office Party we celebrate together! **ABOUT US** *Hi, nice that you're here! We are Foodji - a team of food lovers & tech nerds.* Our mission is to offer fresh, healthy and above all delicious food wherever people spend most of their everyday lives – in offices, whether in the industrial estate or in the middle of the city, during long shifts in the hospital or in the depths of a production hall where people work around the clock. Everywhere we offer wholesome meals, snacks and drinks exactly where and when you need them. Proprietary technologies, self-learning algorithms and efficient supply chains help us resolve the paradox between fresh food, availability and sustainability. With our in-house developed technology platform, we optimize quantity planning and declare war on food waste. We want to have a positive effect – on the environment, on the everyday lives of our customers and on our communities. That is why we donate leftover meals to Foodsharing and other social initiatives right on our doorstep. As market leader, we already supply thousands of people across Germany with Foodji every day. Our customers include Munich Airport, Klarna, Enpal and Wingcopter, among others. And we are just getting started: in Germany alone there are more than 100,000 relevant locations for us. Do your part too and apply now. Find Jobs in Germany on Arbeitnow