Senior CRM & Lifecycle Analyst (B2C) – Marketing Automation (all genders)

You will shape CRM & Lifecycle Marketing at Foodji from scratch – from segmentation and automated journeys to data-based optimization.

In this newly created role, you will shape CRM & Lifecycle Marketing at Foodji from scratch. You will combine strategic thinking, analytical depth, and operational implementation: You will develop hypotheses, translate them into intelligent segments and automated journeys, analyze the results, and derive the next steps from them. You will keep an eye on the interrelationships and processes of the relevant systems and data sources.

Foodji is not a classic online shop: every Foodji has individual stock levels and product combinations. This is precisely what makes CRM particularly exciting for us. You will develop dynamic, highly segmented campaigns and use data to continuously evolve communication.

Your Mission at Foodji:

• Building a scalable CRM and Lifecycle function in the B2C area and taking strategic and operational responsibility.

• Responsibility for the complete campaign lifecycle: from hypothesis and conception to segmentation, A/B tests, and cohorts to the setup, analysis, and iteration of automated flows.

• Development of dynamic segments and journeys that consider different stock levels, product combinations, and user needs.

• Independent analysis of data, identification of relevant levers, and prioritization of measures based on their expected impact.

• Close collaboration with Product, Tech, and Analytics to leverage data and technical possibilities for relevant CRM measures.

• Understanding the interrelationships between CRM systems, data sources, and technical processes, as well as co-shaping the CRM system landscape.

• Co-shaping the CRM system landscape and proficient use of Salesforce Marketing Cloud, Braze, or comparable marketing automation platforms as a Core User.

• Hands-on implementation of measures – from conception and flow setup to evaluation and optimization.

WHAT YOU BRING

• At least 3 years of experience in CRM, Lifecycle Marketing, Marketing Automation, or a comparable field.

• Practical experience with the complete campaign lifecycle – from hypothesis and conception through complex segmentation, cohorts, and flow setup to analysis and iteration.

• Strong analytical working method and pronounced data affinity, as well as experience with A/B tests, cohort analyses, or comparable experiments.

• Experience with complex segments and automated journeys in a data-driven CRM or lifecycle environment.

• Very good user knowledge of Salesforce Marketing Cloud, Braze, or a comparable CRM or marketing automation platform.

• Basic technical understanding of the interrelationships and processes of CRM systems, marketing automation platforms, and relevant data sources.

• Strategic and operational working method: You identify levers, set priorities, and implement measures independently.

• Proficient communication in German or English, both written and spoken.

Still have questions?

We look forward to hearing from you and are happy to help!

WHAT WE OFFER YOU

• Office Foodji: Always well supplied at our office

• bAV: With the Degura Pension Cloud, we secure and subsidize your pension already

• Spendit Card: We top up your salary! With Spendit, you have up to fifty Euros net per month on top for free use

• EGYM Wellpass: With us, you stay fit & we take you to the hottest fitness and wellness studios throughout Germany

• JobRad: Hop on the bike with us and lease your dream bike or pedelec

• KITA/Kiga Cost Contribution: We subsidize your childcare costs so that your children are always well looked after

• Employee Discounts: You receive attractive promotions and discounts from various brands

• Food Tastings: Taste our products with our food team and shape our assortment of tomorrow

• Development: Your further development is important to us, and with regular feedback discussions and training, we offer you exciting perspectives!

• Flexwork: Work from EU countries for 30 days a year

• Top Office Location: Enjoy a first-class working environment in Munich's Glockenbachviertel with the Isar right outside the door

• Team Events: We are a team – we celebrate together at Skidays, breakfasts, Culture Week, or Office Parties!

ABOUT US

Hi, glad you're here! We are Foodji – a team of food lovers & tech nerds.

Our mission is to offer fresh, healthy, and above all delicious food wherever people spend most of their day – in offices, whether in industrial areas or in the city center, during long shifts in hospitals, or in the depths of a production hall where people work around the clock. Everywhere, we offer wholesome meals, snacks, and drinks exactly where and when you need them.

Proprietary technologies, self-learning algorithms, and efficient supply chains help us to resolve the paradox between fresh food, availability, and sustainability. With our in-house developed technology platform, we optimize quantity planning and fight food waste. We want to make a positive impact – on the environment, the daily lives of our customers, and our communities. That's why we donate leftover meals to Foodsharing and other social initiatives right on our doorstep.

As the market leader, Foodji already supplies thousands of people throughout Germany every day. Our customers include Munich Airport, Klarna, Enpal, and Wingcopter. And we're just getting started: In Germany alone, there are over 100,000 relevant locations for us.

Contribute your part and apply now.