Senior CRM Campaign Manager:in (m/w/d)

We are looking for a strategically thinking and implementation-strong personality who takes our CRM marketing to the next level! You are passionate about the topic of nutrition, understand the levers of a strong brand, and know how to turn data into emotional experiences? Then shape with us the future of our customer journey.

Your Responsibility

Strategic Campaign Management

You design and are responsible for the comprehensive CRM Campaign Roadmap (Email, SMS, Print, WhatsApp). In doing so, you ensure that our campaigns not only emotionally inspire, but also measurably contribute to customer retention and revenue growth. You work closely with our Brand Team.

Advanced Segmentation & Lifecycle Management:

You develop personalized and segmented content based on behavior, lifecycle, and preferences of our customers – for a tailored approach and to maximize the relevance of our messages. Your campaigns cover the entire lifecycle, from new customers to inactive subscribers.

Campaign and Product Launches:

You work together with the Brand Team on campaign and launch strategies. You develop creative launch concepts that ensure maximum attention and high adoption rates across all segments.

Hypothesis-Driven Testing & Scaling:

You establish a professional testing culture. Beyond simple A/B tests, you analyze long-term effects of incentives, designs, and channels to scale winning strategies.

Data Insights & LTV Optimization:

You have the relevant KPIs (LTV, Retention Rate, Churn) firmly in view. You create reports on the campaigns you send and lead strategic measures to continuously optimize the customer experience. You also engage in close exchange with the CRM and Brand Team about learnings and plans.

Cross-Functional Leadership & Mentoring:

You act as an interface between Brand, Marketing, Product, and E-Commerce to ensure that all campaigns are strategically aligned and strengthen our brand message.

What makes you:

• At least 4-5 years of relevant professional experience in CRM or Retention Marketing, ideally in a rapidly growing D2C company or in E-Commerce.
• Analytical mindset: You love data and use it as the basis for your creative decisions. Terms like cohort analysis or attribution models are everyday language for you.
• Hands-on mentality with foresight: You don't shy away from setting up campaigns yourself, but never lose sight of the long-term strategy.
• Technical understanding: You have fundamental experience with CRM tools (ideally Klaviyo) and shop systems (Shopify).
• HTML/CSS basic knowledge for emails is a big plus.
• Communication strength: You can precisely convey complex issues and convince stakeholders of your ideas.
• Proactivity: You see optimization potential before it becomes a problem and drive projects forward independently.
• Language level: Fluent German (C1/C2) and negotiation-safe English in writing and speaking.

Plus points

• Experience in the area of D2C subscription models (Subscriptions).
• Expertise in orchestrating multi-channel campaigns (Omnichannel approach).
• Successfully completed studies in the field of business administration, marketing, business informatics, or a comparable qualification.

What we offer you

• Decision-making freedom, ownership, and the opportunity to shape a company with us
• A lot of space for you to learn and grow, personally and professionally.
• A hybrid work model with a wonderful office in the heart of Berlin, directly on the canal.
• Flexible working hours, so you can exercise before, or after work, or even super relax afterwards
• Mobility allowance + Urban Sports Discount
• Juicy discounts for you, friends, and family in our online shop