Senior Creative Strategist – Performance Marketing & Paid Social I remote I hybrid I Achim, Berlin, Elsdorf

We are Kleines Kraftwerk, a young company with big ambitions.

In just three years, we have grown strongly and are far from reaching our goal. With us, you can expect responsibility, pace, and real scope for action – combined with the expectation that you will use it. With our products, we bring the energy of tomorrow directly to people's homes. Our mission is to make sustainable energy simple, accessible, and suitable for everyday life.

Do you want to create ads from performance data and creative ideas that not only stand out but also convert?

As our new

Creative Strategist

you will develop our Creative Strategy into a real growth driver. The foundation is in place: ongoing campaigns, plenty of data, a visual team, and initial testing approaches. You will develop a clear system from this – with strong angles and hooks, structured testing, and a process that consistently develops successful creatives.

You are the translator between performance data and creative execution, not the person who designs or edits themselves, but the one who knows exactly why a hook works or not, and derives the next iteration from it.

• You develop angles, hooks, and campaign concepts: For Meta, TikTok, and Google, you translate target group insights into creatives that convert.
• You are responsible for our Creative Strategy: You create clear processes, briefing standards, and a testing system for scalable performance creatives.
• You identify new creative potentials: You use competitor analysis, trends, customer feedback, and social listening for new messages and ideas.
• You create clear creative briefs: From the hook to the CTA, you provide our visual team, creators, and external partners with a clear direction.
• You establish structured testing: Together with Performance Marketing, you test hypotheses, evaluate results, and derive next iterations.
• You scale successful creatives: Based on relevant KPIs, you identify successful concepts, develop them further, and counteract creative fatigue.
• You ensure our brand consistency: Even with rapid testing, the tonality and positioning of Kleines Kraftwerk remain clearly recognizable.
• You use AI as an accelerator: AI tools help you make research and variant development faster and more efficient.

You know performance creatives from practice: You bring approx. 3+ years of experience as a Creative Strategist, in Performance Creative, or in a comparable role, ideally in the D2C, agency, or e-commerce environment.

• You know what converts: You have already developed creative concepts that not only looked good but demonstrably worked and scaled.
• You understand the relevant platforms: Meta, Google, and TikTok Ads, as well as the structure of campaigns and creative tests, are familiar to you. Hands-on experience with the tools is a plus.
• You think creatively and data-driven: You can confidently interpret KPIs such as Hook Rate, Hold Rate, CTR, and CPA and translate them into concrete ideas and next iterations.
• You can guide others creatively: You write clear briefs and work confidently with internal visual teams, external creators, and collaboration partners.
• You want to shape, not just manage: You work in a structured and self-reliant manner and are eager to develop existing approaches into a functional creative system.
• You are open to new tools: You already use AI for creative research and production, or you are eager to delve deeply into it.
• You communicate confidently: Good English skills for international ad benchmarks are a plus.

Don't apply if…

• You prefer to work by gut feeling: Data and KPIs are as important to you as strong ideas for good creatives.
• You need clear processes to get started: We don't have a manual for everything yet. That's exactly what should excite you.
• You fundamentally reject operational work: Your focus is on strategy, but you're not above pitching in yourself in the Ads Manager if necessary.

Build Creative Strategy, don't just execute: You get full creative freedom in building our Creative Strategy function and can help shape processes, testing structures, and standards from the ground up.

• A starting point with real potential: You can expect a growing, active target audience and a marketing budget with real leverage, the ideal basis for systematically testing creatives, quickly implementing learnings, and achieving visible results.
• We want to grow together: We rely on a strong sense of togetherness, a friendly team culture, flat hierarchies, and short decision-making paths.
• Room for your ideas: Your ideas are heard and needed – you can contribute, take responsibility, and truly help shape things.
• Work-life balance is important to us: You have flexible working hours, 2 days of home office per week, 28 days of vacation, as well as 5 days of workation per year. You also have your birthday off!
• Your health and future are important to us: You receive subsidies for Wellpass and company pension schemes, as well as exclusive discounts on our products.
• A workplace to feel good about: You can expect modern, light-flooded offices and a phenomenal rooftop terrace that invites you to take a breather and connect.

Shape the future of renewable energies with us. Join us and become part of the team!

We are an ambitious start-up in the field of renewable energies with a clear mission: to make renewable energy of tomorrow accessible to everyone. For this, we are looking for people who take responsibility, contribute their own ideas, and are eager to grow with us: in a dynamic environment where you have plenty of scope for action, can help build structures, make your own decisions, and have a direct impact on the company's success.

We don't care where you come from, what you believe in, who you love, what you identify with, how old you are, whether you are neurodiverse or have a disability – the world is colorful, and we can't wait to hear from you! All genders are welcome!

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