Senior Creative Strategist – Social & Performance – for dm-drogerie markt

We are WongDoody, with more than 2,000 colleagues in 24 design studios across four continents – a highly collaborative team of experts in product experiences, digital marketing, and immersive technologies. Our solutions emerge where creativity and technology meet – with a clear focus on the needs and experiences of users. Whether Augmented Reality, Digital Twins, AI ecosystems, Omnichannel Commerce, or integrated campaigns: we create connections between people and brands – in B2B as well as B2C.

As part of the global technology innovator Infosys, we have the necessary scale and expertise to turn big ideas into reality – and to implement them worldwide.

WongDoody x dm

For dm-drogerie markt, Germany's most popular retailer, we have been the digital lead agency since 2010 and have accompanied the company at every step of its transformation from stationary retail to omni-channel.

In close cooperation with dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds manage and develop the strategy and e-commerce platforms for dm in these countries, while also taking care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.

Our Local Benefits

• Flexible working hours 
• Work from wherever you like. At home or in the office, according to your taste
• Work for strong brands and clients that we believe in 
• Subsidy for Urban Sports Club
• Employee benefits & discounts via Corporate Benefits
• open-minded & nice people in all teams

What awaits you 

• You develop social media strategies and action concepts for our client dm-drogerie markt – cross-channel and platform-specific.
• You derive concrete social actions, formats, and content approaches from brand, target group, and business goals.
• You develop channel-specific strategies for platforms such as Instagram, TikTok, Pinterest, or LinkedIn and understand the specifics of each platform.
• You analyze performance data, KPIs, and platform mechanics, deriving optimization potentials and recommendations for action.
• You observe algorithms, new features, trends, and user behavior and assess their relevance for dm's social communication.
• You develop data-based recommendations for content, community management, creator collaborations, and paid social.
• You work closely with concept development, design, and account management, ensuring that strategy and creation work together optimally.
• You support workshops, client presentations, and strategic pitches, presenting your recommendations convincingly.
• You accompany projects from strategy to implementation, ensuring that measures consistently contribute to the defined goals.

What you bring with you 

• At least 5 years of experience in Social Media Strategy, Digital Strategy, or Communications Strategy – ideally in an agency environment.
• You understand social media not only as a communication channel but as a data-driven ecosystem with its own rules, algorithms, and platform logic.
• You can derive concrete strategic recommendations and creative measures from KPIs, insights, and target group analyses.
• You independently develop channel- and target group-specific social strategies, considering organic, creator, and paid measures together.
• You know the relevant metrics along the customer journey and understand which content supports which goals.
• You have a good feel for content, trends, and formats and can translate strategic considerations into concrete ideas.
• You work analytically, structured, and conceptually, without losing sight of creativity and brand impact.
• You convince with a confident demeanor and can present complex contexts understandably – both internally and to clients.
• Experience with social analytics, listening, or reporting tools is a plus.
• Very good German language skills, both written and spoken; English is an advantage.

Sound like you? Then grab your laptop and apply – we look forward to having you join us on our creative journey!

We only care about your personality and your professional skills. Your gender, age, or appearance, your origin or sexual orientation do not matter to us – we are open to working with any person. 

Please note: This is a job advertisement from WongDoody GmbH, based in Germany. Through our website or other sources, you may find job advertisements published by one of our WongDoody sister companies, with whom we appear globally under the "WongDoody" brand. Each job offer is exclusively the responsibility of the company publishing the respective advertisement. Contact persons, required information, and applicable conditions may vary in each case. Here you can find information on how WongDoody GmbH processes your personal data provided during the application process.

If you have questions about the application process, feel free to contact our People & Culture team directly at