(Senior) Creative Strategist (m/f/d)

paselo is a young, rapidly growing company for high-quality dietary supplements for dogs. Our mission: To sustainably promote the health and joy of life of dogs – with natural, laboratory-tested products that are scientifically sound and valued by pet owners.

To drive this growth in a structured manner, we are looking for someone who doesn't manage creatives, but is responsible for them.

You know the difference between an ad that is pretty and one that sells. You know why people click – and why not. You have proven that your work generates revenue. And you are not finished with it yet.

What it's about

You are the creative mind behind our ads. From the first hook to the final performance analysis. This is not purely a coordination role. You think strategically and implement yourself. You build funnels, not individual texts.

Tasks

• Funnel ownership instead of individual texts. You think in customer journeys – from the first impression to the purchase. Landing pages, advertorials, listicles, VSLs, Meta Ads, UGC scripts: You know what works on Meta, Google, and Native, and why.
• VSL and video concepts. You develop concepts and write scripts for Meta and YouTube – hook-driven and tested, not guessed.
• Briefings that work without you. You write creative briefs that editors and UGC creators implement independently. So clear that no one has to ask questions.
• Read performance, derive hypotheses. You read the creative performance from the Ads Manager, draw conclusions, and brief the next iteration. CVR, CAC, AOV, and ROAS are not reporting to you, but tools.
• Structured testing. A/B tests are not optional, but a fundamental attitude. You plan creative rotations and build a testing process that scales.
• Target group instinct. You appeal to people, not personas – for us, dog owners for whom the dog is family. You resonate with what moves them.

Qualification

• More than 2 years of experience as a Creative Strategist in Performance Creative / Direct-Response, ideally in DTC e-commerce.
• Demonstrable results. You cite concrete figures. Campaigns you were responsible for, copy that measurably converted. No portfolio without proof.
• Demonstrable results with Meta Video Ads (VSLs, UGC-style, hook testing).
• Sales psychology in your blood. AIDA is a starting point for you, not a goal. You know hooks and storytelling structures (PAS, DIC, Before/After) and what scarcity, urgency, and social proof really achieve – and when to omit them.
• AI-native workflow. You use AI tools like a pro. For research, idea generation, variant scaling, and for quickly implementing concepts. But you know: the difference between mediocre and brilliant still depends on you.
• Very good German. You write copy that reads like a letter to a good acquaintance – not like package insert. A level that sells, not a level that impresses.
• Macher mentality. You don't wait for briefings. You bring ideas, implement them, and measure the results. You don't need anyone to tell you what's next.

Nice to have:

• Experience in FMCG E-commerce (Skincare, Pet, Supplements, Health Care, ...)

Benefits

• Performance-based pay. Those who deliver earn above-average.
• Real responsibility. Overall responsibility for the creative process. Your decisions, your results.
• Direct access to the founder. Short paths, quick decisions, no coordination ping-pong.
• No 9-to-5. You shape your working hours yourself.
• Small team, flat hierarchies. You shape things, instead of managing.

We look forward to your application. Please no cover letters full of clichés. Show us numbers, data, facts about your work.

Find Jobs in Germany on Arbeitnow