Senior Creative Strategist (all genders)

We create relevance to achieve attention and to scale.

Visibility is not automatically relevance. Reach is not automatically impact.

WeCreate is a Social-First Brand Building Agency for the Interest-Media Age. We translate social signals and community insights into social strategies, content systems, and measurable brand impact – as a strategic partner, campaign co-pilot, or operational implementation team.

For brands that want to not only exist, but also be culturally relevant and relevant within their communities, we are looking for you as a Senior Creative Strategist (all genders).

You combine strategic clarity with creative leadership. As the strategic voice of WeCreate, you develop our clients' brand and platform logic, translate it into effective content systems, and ensure that a good idea becomes a consistent, relevant, and platform-native content output.

Your Role

You are responsible for the overall strategic and creative direction of complex client mandates, from social brand positioning, platform and channel strategies, to overarching content systematics and quality assurance across all project phases.

You work independently at a senior level, make decisions with a high degree of creative freedom, and communicate confidently with brand decision-makers. You lead creative reviews, moderate sparring sessions, and provide guidance to clients and internal teams when strategic, creative, or operational questions arise.

Your focus is on integrated work with the team: you work in the WeCreate office in Hamburg for at least five days a month. Additionally, you bring the necessary flexibility for productions, workshops, client appointments, and offsite formats, even when these take place outside your usual work location.

Your Impact at WeCreate

You provide direction to brands and teams. You ensure that strategic clarity does not end in presentations, but becomes visible in creative systems, relevant content, and consistent brand impact.

You connect the perspectives of clients, Creative Studio, consulting, production, and platforms. You are more than just an idea generator. You develop the logic behind the work, guide through complex decisions, and ensure that quality remains evident across all project phases.

As a Senior Creative Strategist, you not only strengthen individual client projects but also WeCreate's strategic and creative competence as an organization.

• Overall Strategic and Creative Responsibility: You lead complex client mandates holistically, from digital brand positioning, platform and channel strategy to the creative guiding idea and robust implementation logic.
• Senior Client and Team Leadership: You persuasively present strategies and creative concepts, moderate sparring sessions, and lead interdisciplinary teams to clear, viable decisions.
• Creative Strategy and Narrative Systems: You develop culturally relevant guiding ideas, narratives, and content systems that work across platforms, formats, and touchpoints.
• Quality and Decision Leadership: You ensure strategic and creative quality from task assignment to final output, provide precise feedback, and recognize early on when the idea, brand, and platform logic diverge.
• Playbooks, Standards, and Expert Sparring: You develop binding guidelines for the Creative Studio and are an experienced sparring partner for clients as well as Creative, Strategy, and Consulting teams.
• Coaching and Knowledge Building: You actively share your knowledge, coach colleagues, and strengthen not only individual work but also the team's strategic and creative working methods.
• Systemic Collaboration and Further Development: You work closely with Social, Creator, Community, Production, and Paid teams, accompany relevant productions and offsites, and further develop internal processes and AI-supported working methods. For this, you bring travel and appointment flexibility.

These are your core competencies

• You can translate complex brand and business challenges into clear strategic positioning, creative guiding ideas, and actionable content systems.

• You have experience in the overall strategic and creative responsibility for demanding client mandates, campaigns, or brand tasks.

• You can develop platform and channel strategies and connect them with an overarching content systematics.

• You confidently present complex strategies to decision-makers and at C-level, and can guide different stakeholders to clear decisions.

• You have a pronounced sense for brands, content, platform culture, and societal as well as cultural signals.

• You can ensure creative quality from concept, briefing, production, and final output, and formulate feedback precisely, constructively, and bindingly.

• You have experience in developing playbooks, standards, or guidelines and effectively conveying knowledge within teams.

How you work

• You think strategically and creatively at the same time, without losing sight of the brand, the platform, or feasibility.

• You make decisions independently, take responsibility, and provide orientation when requirements are complex or not yet fully clarified.

• You communicate clearly, bindingly, and with negotiation confidence in German, as well as confidently in English.

• You enjoy working integrated with other disciplines and know that the best work rarely happens at your own desk.

• You are prepared to work at least five days a month in the Hamburg office and to participate flexibly on-site for productions, workshops, and offsite formats.

• You enjoy sharing knowledge, coaching colleagues professionally, and jointly developing strategic and creative working methods.

Flexibility with Connection

• Hybrid working with our office in Hamburg as a team hub

• At least five days of joint work in the office per month for integrated teamwork

• Flexible working from home and, if you fancy a change of perspective, temporarily from abroad by arrangement

• Flexibility for productions, workshops, client appointments, and offsite formats

• Flexible working hours for a work style that suits your daily life

• Free choice of your hardware

Benefits that truly benefit you

• Joint events and workations, because good collaboration doesn't just happen on the calendar

• Choice of subsidy for a public transport ticket, Probonio voucher, or Urban Sports Club

• Bagel breakfast in the office for a shared start to the day

And otherwise?

• Short decision-making paths, a lot of personal responsibility, and trust in your expertise

• A steep learning curve – without constant overtime as a supposed career program

• Room to actively shape a growing agency and our working methods

• Flat hierarchies and a respectful, open approach to each other

Note on employment:

The position is initially fixed-term for two years – with the option for extension or conversion into a permanent employment contract.

Does this sound like you?

Then apply through our career portal:

https://wecreate-germany-gmbh.jobs.personio.de/

A CV is enough for now. And: Apply even if you don't meet 100 percent of every point.

WeCreate aims to create an inclusive, diverse, and authentic workplace. Perhaps you are exactly the person who will take this role further. We look forward to meeting you.