Senior Creative Digital Strategist (m/f/d) in Hamburg - Hybrid

Your Responsibilities

To further expand our business, we are looking for dedicated colleagues who will shape the future of social commerce with us. You don't just know TikTok from the For You Page, but understand how brands build reach, community, and sales there. You don't think of content in isolation, but along the entire customer journey – from initial awareness to purchase in the TikTok Shop.
Are you interested in e-commerce, social commerce, and creator marketing, do you develop target group-specific strategies, and do you want to support brands in successfully using TikTok as a sales channel? Then you are exactly right with us.
To expand our social commerce team, we are looking for you as a Social E-Commerce Consultant - TikTok (m/f/d).
You develop strategies with which brands successfully use TikTok as a performance, community, and commerce channel. Together with our performance, creative, and e-commerce teams, you develop scalable concepts for TikTok Shop, creator collaborations, live shopping, and social commerce campaigns. You combine strategic consulting with operational implementation and ensure that content generates measurable business results.
create. More info at www.klickpiloten.de.

Your Responsibilities

• Social Commerce & TikTok Strategy: You develop social commerce strategies with a focus on TikTok Shop, Live Shopping, Creator Marketing, and Performance Content. You advise our clients on shop setups, content strategies, creator concepts, and the successful integration of TikTok into existing e-commerce strategies.
• E-Commerce & Customer Journey: You understand the entire customer journey – from the first content interaction through product discovery and conversion to customer loyalty. You develop measures to increase reach, conversion, and sales.
• Project Management & Coordination: You coordinate campaigns, productions, and creator collaborations, keep an eye on timings, budgets, and stakeholders, and ensure smooth project execution. You work closely with clients and interdisciplinary teams from performance marketing, creative, content, and e-commerce.
• Performance & Optimization: You analyze campaign results, shop metrics, and performance data, identify optimization potentials, and develop concrete measures to increase sales, ROAS, and conversion rate.
• Creator & Community: You develop creator strategies, manage collaborations, and identify suitable influencers for different target groups and products.
• Innovation: You observe trends in social commerce, TikTok Shop, Live Shopping, and the creator economy, evaluate new features, and develop innovative consulting approaches for our clients based on them. You are also responsible for the further development of our consulting portfolio in the areas of social commerce and TikTok Shop.

Requirements

Your Profile

• Several years of experience in social media, social commerce, or e-commerce.
• Experience with TikTok Shop, TikTok Ads Manager, and ideally other commerce platforms such as Shopify or Shopware.
• Understanding of e-commerce metrics such as conversion rate, ROAS, AOV, Customer Lifetime Value, and customer journey.
• Experience in developing or scaling TikTok Shops, social commerce campaigns, or performance content.
• Structured and independent working style with a high degree of customer orientation.
• Strong communication and presentation skills.
• Enjoy interdisciplinary collaboration with performance, creative, and e-commerce teams.
• Very good German and English language skills.

Nice to have

• Experience with Shopify, Shopware, or other shop systems.
• Experience in influencer and creator marketing.
• Knowledge in the area of Live Shopping and Live Commerce.
• Experience with Amazon, Meta Shops, or other social commerce platforms.
• Basic knowledge in content production as well as image and video editing.

We Offer

• Great team spirit, collegial atmosphere, flat hierarchies
• Exciting projects with our clients and well-known brands from e-commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension scheme, subsidy for Deutschland-Ticket, company discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart and Hamburg or remote option depending on agreements
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process

Do you want to support brands in establishing TikTok as a real commerce channel and strategically developing social commerce further? Then we look forward to your application.
Feel free to show us projects or references from the areas of TikTok Shop, e-commerce, creator marketing, or performance content – or alternatively, send us a short introductory video.
Contact
Please send applications via email to
Contact Information

Your Profile

• At least 5 years of relevant experience in the creative and agency environment.
• Strong skills in big ideas, storytelling, tonal profiling, concept development & creative direction.
• Experience in professionally leading creative, project, or interdisciplinary teams and enforcing quality standards even without disciplinary responsibility.
• Very good understanding of performance marketing, creative testing, and the translation of campaign data into new creative concepts.
• High presentation confidence in German and English.
• Structured, independent working style with a high standard of quality.
• Experience in building AI-supported creative workflows as well as in the conception of high-performing digital campaigns and content systems.
• In-depth knowledge of relevant platforms (Social, YouTube, Display) and common tools (Adobe CC; ideally also Canva, AI tools).

Nice-to-Haves

• Experience with short-form video, UGC/creator formats, and modular performance creatives.
• Experience with AI-supported creative tools (e.g., Midjourney, Runway, Adobe Firefly, ChatGPT) and their integration into scalable production processes.
• Knowledge in 3D design/animation (e.g., Blender or Cinema 4D) is a plus.
• Experience with AI-supported creative tools (e.g., MidJourney, DALL-E, Runway) and formats for various channels.
• Fluent German/English written and spoken.

We Offer

• Great team spirit, collegial atmosphere, flat hierarchies
• Exciting projects with our clients: From medium-sized hidden champions to well-known brands from e-commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension scheme, subsidy for Deutschland-Ticket, company discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart and Hamburg or remote option depending on agreements
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process
If you want to combine performance and creativity, actively shape AI-supported production processes, and take the creative area to the next level with us, we look forward to your application. Show us not only strong designs in your portfolio or introductory video, but also your conceptual thinking, AI competence, and examples of high-performing campaigns.
Contact
Please apply via email to

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