Senior Creative Digital Strategist (m/f/d) in Hamburg - Hybrid

Your Responsibilities

To further expand our business, we are looking for dedicated colleagues who will shape the future of Social Commerce with us. You don't just know TikTok from the For You Page, but you understand how brands build reach, community, and revenue there. You don't think of content in isolation, but along the entire customer journey – from the initial attention to the purchase in the TikTok Shop.
Are you interested in E-Commerce, Social Commerce, and Creator Marketing, developing target group-specific strategies, and want to support brands in successfully using TikTok as a sales channel? Then you are exactly right with us.
To expand our Social Commerce team, we are looking for you as a Social E-Commerce Consultant - TikTok (m/f/d).
You will develop strategies with which brands can successfully use TikTok as a performance, community, and commerce channel. Together with our Performance, Creative, and E-Commerce teams, you will develop scalable concepts for TikTok Shop, creator collaborations, live shopping, and social commerce campaigns. You will combine strategic consulting with operational implementation and ensure that content leads to measurable business results.
create. More information at www.klickpiloten.de.

Your Tasks

• Social Commerce & TikTok Strategy: You will develop social commerce strategies with a focus on TikTok Shop, Live Shopping, Creator Marketing, and Performance Content. You will advise our clients on shop setups, content strategies, creator concepts, and the successful integration of TikTok into existing e-commerce strategies.
• E-Commerce & Customer Journey: You understand the entire customer journey – from the initial content interaction through product discovery and conversion to customer retention. You will develop measures to increase reach, conversion, and revenue.
• Project Management & Coordination: You will coordinate campaigns, productions, and creator collaborations, keep an eye on timings, budgets, and stakeholders, and ensure smooth project execution. You will work closely with clients and interdisciplinary teams from Performance Marketing, Creative, Content, and E-Commerce.
• Performance & Optimization: You will analyze campaign results, shop KPIs, and performance data, identify optimization potentials, and develop concrete measures to increase revenue, ROAS, and conversion rate.
• Creator & Community: You will develop creator strategies, manage collaborations, and identify suitable influencers for different target groups and products.
• Innovation: You will monitor trends in Social Commerce, TikTok Shop, Live Shopping, and the Creator Economy, evaluate new features, and develop innovative consulting approaches for our clients from them. You will also be responsible for the further development of our consulting portfolio in the area of Social Commerce and TikTok Shop.

Requirements

Your Profile

• Several years of experience in Social Media, Social Commerce, or E-Commerce.
• Experience with TikTok Shop, TikTok Ads Manager, and ideally other commerce platforms such as Shopify or Shopware.
• Understanding of e-commerce KPIs such as Conversion Rate, ROAS, AOV, Customer Lifetime Value, and Customer Journey.
• Experience in developing or scaling TikTok shops, social commerce campaigns, or performance content.
• Structured and independent work style with a high customer orientation.
• Strong communication and presentation skills.
• Enjoy interdisciplinary collaboration with Performance, Creative, and E-Commerce teams.
• Very good German and English skills.

Nice to have

• Experience with Shopify, Shopware, or other shop systems.
• Experience in Influencer and Creator Marketing.
• Knowledge in Live Shopping and Live Commerce.
• Experience with Amazon, Meta Shops, or other social commerce platforms.
• Basic knowledge of content production as well as image and video editing.

We offer

• Great team spirit, collegial atmosphere, flat hierarchies
• Exciting projects with our clients and well-known brands from E-Commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension scheme, Germany Ticket subsidy, employee discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart and Hamburg, or remote option depending on agreement
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process

Do you want to support brands in establishing TikTok as a real commerce channel and strategically further developing social commerce? Then we look forward to your application.
Feel free to show us projects or references in the areas of TikTok Shop, E-Commerce, Creator Marketing, or Performance Content – or alternatively, send us a short introductory video.
Contact
Applications please via email to 
Contact Information

Your Profile

• At least 5 years of relevant experience in the creative and agency environment.
• Strong skills in Big Ideas, Storytelling, Tonal Profiling, Conception & Creative Direction.
• Experience in technically leading creative, project, or interdisciplinary teams and enforcing quality standards even without disciplinary responsibility.
• Very good understanding of Performance Marketing, Creative Testing, and the translation of campaign data into new creative concepts.
• High presentation confidence in German and English.
• Structured, independent work style with a high demand for quality.
• Experience in building AI-supported creative workflows as well as in conceptualizing performant digital campaigns and content systems.
• In-depth knowledge of relevant platforms (Social, YouTube, Display) and common tools (Adobe CC; ideally also Canva, AI tools).

Nice-to-Haves

• Experience with short-form video, UGC/creator formats, and modular performance creatives.
• Experience with AI-supported creative tools (e.g., Midjourney, Runway, Adobe Firefly, ChatGPT) and their integration into scalable production processes.
• Knowledge in 3D design/animation (e.g., Blender or Cinema 4D) is a plus.
• Experience with AI-supported creative tools (e.g., MidJourney, DALL-E, Runway) and formats for various channels.
• Fluent German/English spoken and written.

We offer

• Great team spirit, collegial atmosphere, flat hierarchies
• Exciting projects with our clients: From medium-sized hidden champions to well-known brands from E-Commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension scheme, Germany Ticket subsidy, employee discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart and Hamburg, or remote option depending on agreement
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment

Application Process
If you want to combine performance and creativity, actively shape AI-supported production processes, and take the creative area to the next level with us, we look forward to your application. In your portfolio or introductory video, show us not only strong designs but also your conceptual thinking, AI competence, and examples of performant campaigns.
Contact
Please apply via email to 

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