Senior Copywriter (m/w/d)

What does this mean?

• You'll be playing the entire spectrum of text and content: from long copy, claims, and headlines over social media, digital marketing, and content formats to campaign concepts and sales-oriented assets.
• Your projects will accompany you from kick-off through concept development to presentation and final implementation – from A to Z. You'll work closely with design, consulting, strategy, and performance together.

Qualification

• You have at least 5 years of relevant professional experience in copywriting with a focus on complex products. Experience in insurance and financial communication is a plus – lacking knowledge you'll replace through tempo, curiosity, and analytical ability.
• You're linguistically excellent: precise, clear, stylistically secure – and quality is your natural drive. You want to see progress and set your own standards continuously higher.
• Ambiguity is not a hindrance for you, but a starting point. If something isn't clear yet, you'll create orientation yourself: structured, curious, and solution-oriented.
• You master both long copy and concise headlines, claims, and digital text formats – pointed, clean, channel-aware.
• You quickly grasp complex topics and translate them structurally, target-group-relevant, and impact-oriented.
• You know what's important in projects, work reliably, and keep the overview even in intense phases.
• You take responsibility, think with it, constructively question, and learn gladly.
• You embody our VALID spirit: humor, attitude, team. You give feedback clearly and respectfully – and receive it just as well.
• You're digitally savvy: social media platforms, performance logics (e.g., funnel, KPIs) and browser-based tools like Miro, Asana or content editors are part of your daily routine.
• You use AI tools and advanced prompting techniques as amplifiers – not crutches.
• You write and speak German at a native speaker level. You're also good with English in word and writing.

Benefits

Self-responsible work, individual freedom, and diverse design possibilities combined with constructive, friendly cooperation in the team are important to us at VALID. Clear and transparent communication on eye level characterizes our team culture.

Diverse and challenging tasks create the framework for your professional development. We rely on fair working hours and a healthy work-life balance. With flexible working hours and a personal working time account, you can harmonize everyday life and work in a fixed-term position. Part-time models are also possible.

We enable hybrid work in a employee-friendly mix. Our modern and ergonomically equipped agency offers all the prerequisites for dynamic cooperation that defines us as a digital agency. Various meeting rooms, retreat areas, and a large, cozy living kitchen create the ideal framework for flexible and concentrated work. Additionally, regular remote work is possible.

People with disabilities and those who are equal in terms of disability will be given preference in hiring, provided they meet the same qualifications, abilities, and professional standards as others.

Ready for new challenges? We're looking forward to your compelling application and to getting to know you!

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