Senior Conversion Optimization Expert (m/w/d)

Intro

We are looking for Dich as strategic head, who brings our digital ecosystem measurably forward. At our company, you're not a 'number supplier', but a designer, decision-maker, and driver of real performance.
Above all, as Sr. Conversion Optimization Expert (m/w/d), you are responsible for conversions, leads, and measurable results. You think strategically, work hands-on, and consistently follow your ideas until go-live.

Your Tasks

• Active Conversion Architecture (Hands-on):You optimize and design landing pages, product detail pages, and checkout processes independently. Weaknesses you recognize not only do you fix them operationally and ensure a clear, user-friendly guidance.
• BUILD & OPERATE A TESTING ENGINE:You establish a stable testing process.
• End-to-End Funnel Transparency:You map and optimize complete customer journeys for our core areas and eliminate targeted drop-off points.
• Optimization of Lead Quality (Lead Scoring):You conceptualize and implement behavior-based scoring models that activate sales faster and measurably increase the number of Sales Qualified Leads.
• Data-to-Action Roadmap:You identify and prioritize high-impact measures based on valid user data.
• Stakeholder Management:You are the interface between Marketing and IT, ensuring fast and clean implementations of your tests.

Your Profile

Professionally

• At least 3 years of experience in conversion optimization
• Very familiar with VWO or comparable testing tools (e.g. Optimizely, Varify), GA4, and the Google Tag Manager
• Tech-savvy on par with developers: CMS, HTML, CSS, ideally JavaScript
• Deep knowledge of A/B and multivariate tests, hypothesis building, and data-based decision-making
• Safe sense for conversion-strong content, modern web design, and consistent brand guidance
• Clean reporting, structured documentation of hypotheses, tests, and results
• Nice to have but a must: Experience in B2B and SaaS environments, particularly in scalable growth strategies, funnel optimization, and lead scoring

Personally

• You work independently, solution-oriented, and hands-on
• You prioritize tasks consistently based on impact and keep timelines and milestones securely in mind
• As a Senior, you represent your concepts sovereignly, data-based, and convincingly to all stakeholders
• You communicate clearly and safely with Marketing, IT, and Management
• You enjoy sharing knowledge, less experienced colleagues, and further developing them

Our Shared Values

• Customer orientation – internally as well as externally
• Teamwork instead of lone work
• Innovation & continuous improvement
• Taking responsibility and wanting to make things better

Why We?

• 4 days work & 3 days for you: At our company, the 4-day week is not an extra, but standard. More time for life, every week. Whether you work in the Leipzig office or remotely from anywhere in Germany – you have the choice. Flexible working hours are on top of that. We rely on trust, give you responsibility and offer you a permanent contract from day one.
• Shape instead of just execute:You want to think ahead, get involved, and really make something happen? Exactly that makes our company. Here, initiative counts, as well as the togetherness: At joint events, summer festivals or relaxed lunch breaks at the grill, fun is not lacking.
• Snacks, style & animal feel-good managers: Whether coffee, water, muesli or fruit - you're taken care of. Dress code? None. Just be yourself. And if your dog is your closest companion, bring him along! In the office, he's warmly welcome.
• Benefits that count:Kita allowance, support for retirement planning, Leipzig job ticket or sports offers for your balance – from home gym to fitness studio for head and body.

Your Way to Us

No desire for long applications? No problem! Just tell us briefly why you want to join our company and why we're a good fit for you. Use the opportunity to apply online through our application form. We look forward to your application with your salary expectations and earliest possible start date.

If you have questions about this job, please contact our HR Manager Lisa Winkler by email: