Senior Content Manager SEO/AEO (m/f/d) fixed-term for 1 year

We are looking for you as a Senior Content Manager SEO/AEO (m/f/d) to strategically further develop our organic visibility across search engines, AI-driven Search, and Large Language Models. In this role, you will combine editorial excellence with data-driven organic growth, ensuring that our content reaches, informs, and converts users along the entire customer journey.

As part of our global Content Marketing team, you will develop high-quality, user-centric content about used cars and mobility. You will be responsible for content strategies for the German market, optimize content for classic search results as well as for AI-generated answers, and work closely with Product, Brand, Demand Generation, and external partners.

Your Tasks 

• Development and implementation of a holistic content, SEO, and AEO strategy for AutoScout24 with a focus on organic visibility, user relevance, and business impact  
• Optimization of content for classic search engines, AI Overviews, generative search results, and Large Language Models 
• Identification of topic, keyword, intent, and content gaps along the customer journey and derivation of concrete content measures  
• Responsibility for editorial roadmaps and content calendars for relevant formats such as landing pages, guides, magazine articles, and other digital assets  
• Creation, briefing, quality assurance, and optimization of high-quality content about used cars, mobility, and related topics  
• Further development of existing content in terms of relevance, structure, layout, internal linking, user experience, conversion, and technical discoverability  
• Management of external agencies, freelancers, and other content partners, including briefings, feedback, quality management, and prioritization  
• Close collaboration with SEO Tech, Product, UX, and Marketing teams to improve user guidance from discovery to lead generation 

 Your Profile

• Several years of relevant professional experience in SEO, Content Marketing, Organic Growth, Editorial Strategy, or comparable roles  
• Demonstrable experience in developing and implementing successful content strategies with measurable impact on organic visibility, engagement, conversion, or lead generation  
• Very good understanding of classic SEO principles as well as initial knowledge in AEO, AI Search, Generative Engine Optimization, and LLM Visibility  
• Experience in planning, creating, and optimizing various content formats, such as landing pages, guides, magazine articles, whitepapers, reports, or thought leadership content  
• Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Ryte, Sistrix, or comparable SEO and analytics tools  
• Experience with CMS platforms such as Contentful, WordPress, or comparable systems  
• Structured, independent, and prioritization-strong way of working with high ownership  
• Excellent German language skills as well as fluent business English; additional languages such as Italian, French, or Dutch are an advantage

AutoScout24 offers benefits that support independent and effective work – including a hybrid working model, flexible working hours, up to 30 days of vacation, and modern office spaces. Our goal is an inspiring work atmosphere where you can unfold your potential.

With over 50 nationalities, we promote a diverse and inclusive work environment where everyone feels welcome and valued. We support you with the appropriate tools, training, and development opportunities.

Find Jobs in Germany on Arbeitnow