Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/f/d), Munich

“We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients.”
 
Standing still? Not with us. We believe: Everything is BETA and that's exactly where the opportunity for progress lies. Therefore, we question what exists, dare to try new things, and actively shape the digital transformation of our clients.
What sets us apart? We think holistically. From strategic consulting to implementation, we accompany our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.
 
And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who enjoy learning new things, delighting our clients, and growing with us.

Your mission: Search has changed more in the last two years than in the ten before. Our clients, B2B hidden champions from Manufacturing, Industrial Goods, and Wholesale, with revenues from 300 million to 5 billion EUR, are noticing this right now: organic traffic is declining, even though rankings are stable. Research increasingly begins in ChatGPT, Perplexity, and Google AI Mode instead of exclusively on the search results page. You make these brands visible in classic search and in generative systems. The lever for this is content: visibility today is created through content that meets search intent and is citable, not through keyword density. You set the content direction and ensure that visibility is demonstrable, not claimed.

• Strategy across the entire search landscape: You develop search and content strategies that integrate classic SEO and GEO/AI Search, rather than treating them as two separate projects. You prioritize by impact, not by completeness.
• Technical SEO in depth: Crawling, indexing, Core Web Vitals, JS rendering, logfile analysis, internal linking, and information design. You accompany relaunches and migrations in such a way that visibility is not lost afterward.
• Content strategy and entity architecture: You develop topic, content, and entity architectures along the B2B buying journey, from awareness content for early research to deep content that LLMs cite. You decide which topics to cover, which formats are needed, and what existing content needs to achieve.
• Steering content, not writing it: You brief our content team and your clients' subject matter experts, review against search intent and citability, and decide what gets published. You build content audits, identify cannibalization and substance gaps, and derive an editorial plan from them that will still be effective in six months. Others write the texts. You set the direction.
• Building AI Visibility: You work on consistent entity representation (structured data, sameAs, Wikidata, industry directories), on citable content, and on presence in the sources from which LLMs actually cite.
• Making AI Visibility Measurable: Prompt-set-based Share of Voice across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode – including analysis of GPTBot, OAI-SearchBot, and PerplexityBot accesses in logfiles. You separate referral traffic from generative sources as far as the data allows and openly document the limits of measurement.
• Audits with Consequences: You conduct SEO and GEO audits, analyze competition and search intents, and derive prioritized measures that someone can start on Monday.
• Responsibility in Retainer: You manage multiple client accounts in parallel, work within agreed hour budgets, conduct monthly reporting calls and quarterly reviews, and flag scope issues early rather than late.
• Consulting at Eye Level: You present at management level, act as a sparring partner for marketing and digital executives, and also deliver the uncomfortable truth when a favorite KPI doesn't reflect the business.
• Shaping New Business: You support pitches and proposals, realistically estimate effort, and bring your subject matter expertise into client conversations before the project starts.
• AI-native in your own craft: You use LLMs and automation for analysis, content optimization, and reporting – and know where AI output needs expert review.
• Sharing Knowledge: You coach colleagues and clients, work closely with content, performance, and your analytics counterpart, and document in a way that setups remain effective even after a handover.

• Experience with Substance: At least 5 years in SEO – with real project responsibility, not just support. You have built setups that are still effective after you handed over the project.
• Technical SEO is your home: You can audit a setup with a five-figure URL count and prioritize findings. Search Console including API is your daily tool, along with Screaming Frog, logfiles, and one of the common suites (Sistrix, Semrush, or Ahrefs).
• Content competence at the steering level: You have been responsible for content strategies for complex B2B topics, including topic architecture, editorial planning, and quality assurance. You write briefings that an editor understands, review texts for search intent and citability, and recognize when a text is too thin in substance to hold its own in generative answers. You don't have to write yourself.
• GEO experience or GEO curiosity: You have already worked on AI visibility – or you have seriously read up on it and experimented with it to the point where you have a well-founded opinion. For example, on whether llms.txt is overrated. We don't expect five years of experience in a discipline that has only existed for two years.
• Data competence without an analytics role: You confidently read GA4 and Search Console, can work with BigQuery exports, and formulate what measurement you need. Someone else has to build it – but you know what you're ordering.
• B2B understanding: You know that a 9-month buying journey with six stakeholders requires different answers than a D2C shop. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
• Analytical thinking with the courage to state an opinion: You recognize patterns and dare to derive a clear recommendation from them – even if it's not the comfortable one.
• Communication: You explain to a management board why an entity structure is worth an investment. Confidently, without oversimplifying.
• Hands-on and patient with customer reality: TYPO3 installations from 2014, an IT that takes six weeks for a deployment, a CMS without access to the meta level. You know this and still work towards results. If there are uncertainties, you specifically seek the necessary input from the team and then work independently and reliably.
• You master Excel in your sleep.
• Languages: Strong communication skills in German and proficiency in English.

Mission started?! Then we need from you:

• Your CV
• What compensation you envision for your performance
• Your notice period or possible start date

We believe: Those who give a lot should also get a lot back. Therefore, you can expect benefits from us that go beyond "extras." They give you freedom, flexibility, and the opportunity to develop professionally and personally, and simply make your daily work better.

• Pure Team Spirit: Collegial teams with real cohesion, helpfulness, and a good dose of humor.
• Transparent Structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a matter of course.
• Open Vacation Policy: In addition to your statutory vacation days, you can take additional days off with our "Above & Beyond" policy.
• Work from anywhere: Whether home office or temporarily abroad – you decide where you are most productive.
• Flexible working hours: Large flexible working time window – you set your rhythm, with reliability for customer and team meetings.
• Models that fit your life: Full-time or part-time, fixed or time-limited – we will find the right solution together.
• Exciting projects, innovative, diverse, and with a steep learning curve – with us, you contribute to real progress.
• Growth guaranteed: Individual further training budget for workshops, certifications, or coaching.
• Career paths: Even with flat hierarchies, clear structures ensure your development.
• Mobility & Events: Up to €467 for public transport or Germany ticket, regular team events, and visits to trade fairs & conventions.
• Loft Offices: Centrally located, modernly equipped, creative – with space for exchange, ideas, and of course snacks & drinks.
• Rewards: Bonus system for your personal and entrepreneurial successes.

This position is situated at the Senior level within the Consulting Cluster of TOWA. The salary ranges between €60,000 and €75,000 gross/year (All-in). The indicated range encompasses all salary components and is to be understood as a target salary (e.g., including variable components or other benefits, if applicable). In the event of cooperation, we will provide you with an individual offer – the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.

In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for salary determination – cluster, level, skills, area of responsibility, and experience – apply uniformly across the company. You can request further information about the salary range of this role or about our remuneration policy in writing at any time during the entire process.

Equal Opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your Team Lead is Anja Meusburger – Click here to learn more about her.

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