Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/f/d), Munich

“We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients.”
 
Stagnation? Not with us. We believe: Everything is BETA and that's exactly where the opportunity for progress lies. Therefore, we question what exists, dare to do new things, and actively shape the digital transformation of our clients.
What distinguishes us? We think holistically. From strategic consulting to implementation, we accompany our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.
 
And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who want to learn new things, inspire our clients, and grow with us.

Your mission: Search has changed more in the last two years than in the ten before. Our clients, B2B Hidden Champions from Manufacturing, Industrial Goods, and Wholesale, with revenues from EUR 300 million to EUR 5 billion, are currently noticing this: organic traffic is dropping, even though rankings are stable. Research is increasingly starting in ChatGPT, Perplexity, and Google AI Mode instead of exclusively on the search results page. You make these brands visible in classic search and in generative systems. The lever for this is content: visibility today is created through content that meets search intent and is citable, not through keyword density. You set the content direction and ensure that visibility is demonstrable, not claimed.

• Strategy across the entire search landscape: You develop search and content strategies that merge classic SEO and GEO/AI Search, rather than treating them as two separate projects. You prioritize by impact, not by completeness.
• Technical SEO in depth: Crawling, indexing, Core Web Vitals, JS rendering, log file analysis, internal linking, and information design. You manage relaunches and migrations in such a way that visibility is not lost afterwards.
• Content strategy and entity architecture: You develop topic, content, and entity architectures along the B2B Buying Journey, from awareness content for early research to deep content that LLMs can cite. You decide which topics to cover, what formats are needed, and what existing content must achieve.
• Steer content, don't write it: You brief our content team and the subject matter experts of our clients, review against search intent and citability, and decide what gets published. You build content audits, identify cannibalization and substance gaps, and derive an editorial plan that will still be effective in six months. Others write the texts. You provide the direction.
• Build AI Visibility: You work on consistent entity representation (structured data, sameAs, Wikidata, industry directories), on citable content, and on presence in the sources from which LLMs actually cite.
• Make AI Visibility measurable: Prompt-set-based Share of Voice across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode – including analysis of GPTBot, OAI-SearchBot, and PerplexityBot accesses in log files. You separate referral traffic from generative sources as far as the data allows, and openly document the limitations of measurement.
• Audits with consequences: You conduct SEO and GEO audits, analyze competition and search intents, and derive prioritized measures that someone can start on Monday.
• Responsibility in the retainer: You manage multiple client accounts in parallel, work within agreed hour budgets, conduct monthly reporting calls and quarterly reviews, and flag scope issues early rather than late.
• Consulting at eye level: You present at management level, act as a sparring partner for marketing and digital executives, and don't shy away from telling the uncomfortable truth if a favorite KPI doesn't reflect business performance.
• Shape new business: You support pitches and proposals, realistically estimate effort, and introduce your specialized topic in client discussions before the project starts.
• AI-native in your own craft: You use LLMs and automation for analysis, content optimization, and reporting – and know where AI output requires expert review.
• Share knowledge: You coach colleagues and clients, work closely with content, performance, and your analytics counterpart, and document in a way that setups remain sustainable even after a handover.

• Experience with substance: At least 5 years in SEO – with real project responsibility, not just contributing. You have built setups that are still effective after you have handed over the project.
• Technical SEO is your home: You can audit a setup with five-figure URLs and prioritize the findings. Search Console including API is your daily tool, along with Screaming Frog, log files, and one of the common suites (Sistrix, Semrush, or Ahrefs).
• Content competence at management level: You have been responsible for content strategies for complex B2B topics, including topic architecture, editorial planning, and quality assurance. You write briefs that an editor can understand, review texts for search intent and citability, and recognize when a text is too thin technically to perform well in generative answers. You don't have to write yourself.
• GEO experience or GEO curiosity: You have already worked on AI visibility – or you have seriously read up on it and experimented with it to the point where you have a well-founded opinion. For example, on whether llms.txt is overrated. We don't expect five years of experience in a discipline that has only existed for two years.
• Data competence, without being an analytics role: You read GA4 and Search Console confidently, can work with BigQuery exports, and formulate what measurement you need. Someone else builds it – but you know what you're ordering.
• B2B understanding: You know that a 9-month buying journey with six participants requires different answers than a D2C shop. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
• Analytical thinking with the courage to make statements: You recognize patterns and dare to derive a clear recommendation from them – even if it's not the comfortable one.
• Communication: You explain to management why an entity structure is an investment worth making. Confidently, without oversimplifying.
• Hands-on and patient with customer reality: TYPO3 installations from 2014, an IT department that takes six weeks for a deployment, a CMS without access to the meta level. You know this and still work towards results. If there are uncertainties, you actively seek the necessary input from the team and then continue independently and reliably.
• You master Excel in your sleep
• Languages: Communicative in German and proficient in English.

Mission started?! Then we need from you:   

• Your CV
• What compensation you envision for your performance
• Your notice period or possible start date

We believe: Those who give a lot should also get a lot back. Therefore, you can expect benefits from us that go beyond "extras". They give you freedom, flexibility, and the opportunity to develop yourself professionally and personally, and simply make your daily work better.

• Pure team spirit: Collegial teams with real cohesion, helpfulness, and a good dose of humor.
• Transparent structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a matter of course.
• Open Vacation Policy: In addition to your statutory vacation days, you can take additional days off with our "Above & Beyond" policy.
• Work from anywhere: Whether home office or temporarily abroad – you decide where you are most productive.
• Flexible working hours: Large flextime window – you determine your rhythm, with reliability for client and team meetings.
• Models that fit your life: Full-time or part-time, fixed or time-limited – we will find the right solution together.
• Exciting projects, innovative, diverse, and with a steep learning curve – with us, you will contribute to real progress.
• Growth guaranteed: Individual further training budget for workshops, certifications, or coaching.
• Career paths: Even with flat hierarchies, clear structures ensure your development.
• Mobility & Events: Up to €467 for public transport or Deutschlandticket, regular team events and visits to trade fairs & conventions.
• Loft offices: Centrally located, modernly equipped, creative – with space for exchange, ideas, and of course snacks & drinks.
• Rewards: Bonus system for your personal and entrepreneurial successes.

This position is classified at the Senior level within the Consulting Cluster of TOWA. The salary range is between €60,000 and €75,000 gross/year (All-in). The indicated range includes all salary components and should be understood as a target salary (e.g., including variable components or other benefits, if applicable). In the event of collaboration, we will create an individual offer for you – the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.

In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for salary determination – cluster, level, skills, area of responsibility, and experience – apply uniformly across the company. You can request further information on the salary range for this role or on our compensation policy in writing at any time during the entire process.

Equal Opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your team lead is Anja Meusburger – Click here to learn more about her.

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