Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/f/d), Düsseldorf

"We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients."

Stagnation? Not with us. We believe: Everything is BETA and therein lies the opportunity for progress. That's why we question existing structures, dare to try new things, and actively shape the digital transformation of our clients.
What sets us apart? We think holistically. From strategic consulting to implementation, we accompany our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.

And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who want to learn new things, inspire our clients, and grow with us.

Your mission: Search has changed more in the last two years than in the ten before it. Our clients, B2B Hidden Champions from Manufacturing, Industrial Goods, and Wholesale, with revenues from 300 million to 5 billion EUR, are noticing this: organic traffic is declining, even though rankings are stable. Research is increasingly starting in ChatGPT, Perplexity, and Google AI Mode, rather than exclusively on the search results page. You will make these brands visible in classic search and in generative systems. The lever for this is content: visibility today is created through content that meets search intent and is citable, not through keyword density. You will set the content direction and ensure that visibility is demonstrable, not just claimed.

• Strategy across the entire search landscape: You develop search and content strategies that merge classic SEO and GEO/AI Search, instead of treating them as two separate projects. You prioritize by impact, not by completeness.
• Technical SEO in depth: Crawling, indexing, Core Web Vitals, JS rendering, log file analysis, internal linking, and information design. You accompany relaunches and migrations in such a way that visibility is not lost afterward.
• Content strategy and entity architecture: You develop topic, content, and entity architectures along the B2B Buying Journey, from awareness content for early research to deep content that LLMs cite. You decide which topics to cover, what formats are needed, and what existing content must achieve.
• Steer content, don't write it: You brief our content team and the subject matter experts of our clients, review against search intent and citability, and decide what gets published. You build content audits, identify cannibalization and substance gaps, and derive an editorial plan from them that will still be effective in six months. Others write the texts. You set the direction.
• Build AI Visibility: You work on consistent entity representation (structured data, sameAs, Wikidata, industry directories), on citable content, and on presence in the sources that LLMs actually cite.
• Make AI Visibility measurable: Prompt-set-based Share of Voice across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode – including analysis of GPTBot, OAI-SearchBot, and PerplexityBot accesses in log files. You separate referral traffic from generative sources as far as the data allows, and openly document the limitations of measurement.
• Audits with consequences: You conduct SEO and GEO audits, analyze competition and search intents, and derive prioritized measures that someone can start on Monday.
• Responsibility in retainer: You manage multiple client accounts in parallel, work within agreed hourly budgets, conduct monthly reporting calls and quarterly reviews, and flag scope issues early rather than late.
• Consulting at eye level: You present at management level, act as a sparring partner for marketing and digital executives, and also state the uncomfortable truth when a favorite KPI doesn't reflect the business.
• Shape new business: You support pitches and proposals, realistically estimate effort, and contribute your subject matter expertise to client conversations before the project starts.
• AI-native in your own craft: You use LLMs and automation for analysis, content optimization, and reporting – and know where AI output requires expert review.
• Share knowledge: You coach colleagues and clients, work closely with content, performance, and your analytics counterpart, and document in such a way that setups remain effective even after a handover.

• Experience with substance: At least 5 years in SEO – with genuine project responsibility, not just support. You have built setups that are still effective after you handed over the project.
• Technical SEO is your home: You can audit a setup with tens of thousands of URLs and prioritize findings. Search Console, including API, is your daily tool, along with Screaming Frog, log files, and one of the common suites (Sistrix, Semrush, or Ahrefs).
• Content competence at a steering level: You have been responsible for content strategies for complex B2B topics, including topic architecture, editorial planning, and quality assurance. You write briefings that an editor understands, review texts for search intent and citability, and recognize when a text is too shallow to hold its own in generative answers. You don't have to write yourself.
• GEO experience or GEO curiosity: You have already worked on AI visibility – or you have seriously read up on it and experimented with it to the point where you have a well-founded opinion. For example, on whether llms.txt is overrated. We do not expect five years of experience in a discipline that has only existed for two years.
• Data competence, without being an analytics role: You confidently read GA4 and Search Console, can work with BigQuery exports, and formulate what measurements you need. Someone else has to build them – but you know what you're ordering.
• B2B understanding: You know that a 9-month buying journey with six participants requires different answers than D2C shopping. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
• Analytical thinking with the courage to state opinions: You recognize patterns and dare to derive a clear recommendation from them – even if it's not the comfortable one.
• Communication: You explain to management why an entity structure is worth an investment. Confidently, without oversimplifying.
• Hands-on and patient with customer realities: TYPO3 installations from 2014, an IT department that takes six weeks for a deployment, a CMS without access to the meta level. You know this and still work towards results. If anything is unclear, you proactively seek the necessary input from the team and then work independently and reliably.
• You master Excel in your sleep.
• Languages: Strong communication skills in German and proficiency in English.

Mission started?! Then we need from you:

• Your CV
• What remuneration you envision for your performance
• Your notice period or possible start date

We believe: Those who give a lot should also receive a lot. That's why you can expect benefits from us that go beyond "extras." They give you freedom, flexibility, and the opportunity to develop yourself professionally and personally, and simply make your daily work better.

• Pure team spirit: Collegial teams with genuine cohesion, helpfulness, and a good dose of humor.
• Transparent structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a matter of course.
• Open Vacation Policy: In addition to your statutory vacation days, you can take additional days off with our "Above & Beyond" policy.
• Work from anywhere: Whether home office or temporarily abroad – you decide where you are most productive.
• Flexible working hours: Generous flextime – you set your own rhythm, with reliability for client and team meetings.
• Models that fit your life: Full-time or part-time, permanent or fixed-term – we will find the right solution together.
• Exciting projects, innovative, diverse, and with a steep learning curve – you'll contribute to real progress with us.
• Growth guaranteed: Individual training budget for workshops, certifications, or coaching.
• Career paths: Even with flat hierarchies, clear structures ensure your development.
• Mobility & Events: Up to €467 for the public transport ticket or Deutschlandticket, regular team events, and visits to trade fairs & conventions.
• Loft Offices: Centrally located, modernly equipped, creative – with space for exchange, ideas, and of course snacks & drinks.
• Rewards: Bonus system for your personal and entrepreneurial successes.

This position is at the Senior level within TOWA's Consulting Cluster. The salary range is between €60,000 and €75,000 gross per year (all-in). The indicated range includes all salary components and is to be understood as a target salary (e.g., including variable components or other benefits, if applicable). In case of collaboration, we will create an individual offer for you – the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.

In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for salary determination – cluster, level, skills, area of responsibility, and experience – are applied uniformly throughout the company. You can request further information about the salary range for this role or our compensation policy in writing at any time during the entire process.

Equal Opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your Team Lead is Anja Meusburger – Click here to learn more about her.

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