Senior Consultant Digital Analytics (m/f/d), Munich

“We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients.”
 
Stagnation? Not with us. We believe: Everything is BETA and that's exactly where the opportunity for progress lies. Therefore, we question the existing, dare to try new things, and actively shape the digital transformation of our clients.
What sets us apart? We think holistically. From strategic consulting to implementation, we guide our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.
 
And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who are eager to learn new things, inspire our clients, and grow with us.

Your mission: Most marketing reports are missing a significant part of the truth. Consent rates, ITP restrictions, and ad blockers have hollowed out classic measurement, and what remains is still used as a basis for decisions. For our clients, B2B hidden champions from Manufacturing, Industrial Goods, and Wholesale, there's more: a buying journey over nine months with six stakeholders cannot be mapped with form submissions. You will build the measurement on which investment decisions can be made, and you will openly state where it reaches its limits.

• Take responsibility for measurement concepts: From KPI definition to technical specification. What is being measured, why, with what definition – and what decision is to be made with it. No day without this question.
• Build tracking: You will set up tracking in GTM, including server-side containers, set up cleanly on Consent Mode v2 and the reality of ITP caps, consent loss, and ad blockers. Cloud infrastructure, DNS, and pipelines come from MarTech and Data & BI – the measurement logic is yours.
• Enforce data quality: You validate, debug, and document. You recognize a setup that delivers plausible but incorrect numbers – and you say it, even if the dashboard has been hanging in management meetings for two years.
• From raw data to insights: GA4, BigQuery, SQL, Matomo.Otterly.AI. You work beyond the GA4 interface and deliver three reliable insights instead of thirty charts – including the uncertainty you name.
• Define reporting logic: You define metrics, granularity, and reporting rhythm, and specify the dashboards. You build them together with Data & BI (Power BI, Looker Studio).
• Lead quality over lead quantity: Feedback into the CRM (Salesforce, HubSpot), offline conversion import, linking marketing data with what actually happens in sales. This is where B2B analytics starts to become relevant.
• Measure in compliance with data protection: You are responsible for the technical implementation – CMP setups (Usercentrics, Cookiebot, OneTrust), consent signals, data minimization – in coordination with the client's legal department or data protection officer, not as legal advice.
• Responsibility within the retainer: You manage several client accounts in parallel, work within agreed hour budgets, and flag scope issues early rather than late.
• Consulting that remains understandable: You explain server-side tagging to a management team in a way that they understand the investment – and your analysis to a sales manager so that they act differently afterward.
• AI-native in your own craft: You use LLMs for analysis, queries, and documentation – and know where AI output requires professional review. For analytical work, this is a real lever, not a nice-to-have.
• Share knowledge: You coach colleagues, work closely with Search, Performance, MarTech, and Data & BI, and document in a way that a setup can survive a handover.

• Experience with substance: At least 4 years in web analytics and tracking with your own responsibility for setups that are in operation. You have already taken over and rectified a foreign setup.
• GTM in depth: Client-side and server-side. You know why HTTP-only cookies via a same-site subdomain endpoint are the real point in server-side tagging – and not the servers themselves.
• Consent practice, not consent theory: Consent Mode v2, CMP integration, modeling, and its limitations. You know the common misconfigurations and can find them in a foreign container.
• GA4 and beyond: Proficient in GA4, BigQuery export, and SQL as a matter of course. You know where the GA4 interface stops being reliable.
• Business logic derivation: You can define a metric before you can measure it – and explain which decision it should support. Those who only speak at the tool level are in the wrong place here.
• B2B data reality: Long cycles, small sample sizes, lead quality over volume, CRM as the source of truth. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
• Withstand customer reality: Customer IT that takes six weeks for a deployment, has no admin access, and whose server-side DNS entry still needs to be requested. You know this and still deliver.
• Hands-on mentality: You master Excel with your eyes closed. If you have any uncertainties, you actively seek the necessary input from the team and then work independently and reliably.
• Languages: Strong communication skills in German and proficient in English.
• Nice to have: Experience with SEO reporting, Marketing Mix Modeling, or dbt.

Mission started?! Then we need from you:   

• Your CV
• What compensation you envision for your performance
• Your notice period or possible start date

We believe: Those who give a lot should also receive a lot. That's why you can expect benefits from us that go beyond "extras". They give you freedom, flexibility, and the opportunity to develop yourself professionally and personally, and simply make your everyday work life better.

• Pure team spirit: Collegial teams with real cohesion, helpfulness, and a good sense of humor.
• Transparent structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a matter of course.
• Open Vacation Policy: In addition to your statutory vacation days, you can take extra days off with our "Above & Beyond" policy.
• Work from anywhere: Whether home office or temporarily abroad – you decide where you are most productive.
• Flexible working hours: Large flexible working time window – you set your rhythm, with reliability for customer and team meetings.
• Models that fit your life: Full-time or part-time, permanent or fixed-term – we will find the right solution together.
• Exciting projects, innovative, diverse, and with a steep learning curve – with us, you'll help shape real progress.
• Guaranteed growth: Individual training budget for workshops, certifications, or coaching.
• Career paths: Even with flat hierarchies, clear structures ensure your development.
• Mobility & Events: Up to €467 for public transport or Deutschlandticket, regular team events, and visits to trade fairs & conventions.
• Loft offices: Centrally located, modernly equipped, creative – with space for exchange, ideas, and of course snacks & drinks.
• Rewards: Bonus system for your personal and entrepreneurial successes.

This position is at the Senior level within the Consulting Cluster of TOWA. The salary is between €60,000 and €75,000 gross/year (All-in). The stated range includes all salary components and is to be understood as a target salary (e.g., including variable components or further benefits, where applicable). In the event of collaboration, we will create an individual offer for you – the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.

In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for determining salary – cluster, level, skills, area of responsibility, and experience – are applied uniformly across the company. You can request further information about the salary range of this role or our compensation policy in writing at any time during the entire process.

Equal Opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your team lead is Anja Meusburger – Click here to learn more about her.

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