Senior Consultant Digital Analytics (m/f/d), Düsseldorf

"We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients."
 
Stagnation? Not with us. We believe: Everything is BETA, and that's exactly where the opportunity for progress lies. Therefore, we question existing structures, dare to try new things, and actively shape the digital transformation of our clients.
What sets us apart? We think holistically. From strategic consulting to implementation, we accompany our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.
 
And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who are eager to learn new things, inspire our clients, and grow with us.

Your mission: Most marketing reports are missing a significant part of the truth. Consent rates, ITP restrictions, and ad blockers have hollowed out traditional measurement, yet what remains is still used as a basis for decisions. For our clients, B2B hidden champions from manufacturing, industrial goods, and wholesale, there's more: a buying journey over nine months with six stakeholders cannot be mapped with form submissions. You will build the measurement on which investment decisions can be made, and you will openly state where it reaches its limits.

• Take responsibility for measurement concepts: From KPI definition to technical specification. What is measured, why, with which definition – and what decision is to be made with it. No day goes by without this question.
• Build tracking: You will set up tracking in GTM, including server-side containers, cleanly configured for Consent Mode v2 and the reality of ITP caps, consent loss, and ad blockers. Cloud infrastructure, DNS, and pipelines come from MarTech and Data & BI – the measurement logic is yours.
• Enforce data quality: You will validate, debug, and document. You will identify a setup that delivers plausible but incorrect numbers – and you will state it, even if the dashboard has been hanging in management meetings for two years.
• From raw data to insights: GA4, BigQuery, SQL, Matomo.Otterly.AI. You will work beyond the GA4 interface and deliver three reliable statements instead of thirty charts – including the uncertainty you identify.
• Define reporting logic: You will determine metrics, granularity, and reporting rhythm, and specify the dashboards. You will build them together with Data & BI (Power BI, Looker Studio).
• Lead quality over lead quantity: Feedback into the CRM (Salesforce, HubSpot), offline conversion import, linking marketing data with what actually happens in sales. This is where B2B analytics starts to become relevant.
• Measure in compliance with data protection: You will be responsible for the technical implementation – CMP setups (Usercentrics, Cookiebot, OneTrust), consent signals, data minimization – in consultation with the client's legal department or data protection officer, not as legal advice.
• Responsibility in retainers: You will manage multiple client accounts in parallel, work within agreed hour budgets, and flag scope issues early rather than late.
• Consulting that remains understandable: You will explain server-side tagging to a management board in a way they understand the investment – and explain your analysis to a sales manager so that they act differently afterward.
• AI-native in your own craft: You will use LLMs for analysis, queries, and documentation – and know where AI output requires professional review. For analytical work, this is a real lever, not a nice-to-have.
• Pass on knowledge: You will coach colleagues, work closely with Search, Performance, MarTech, and Data & BI, and document in a way that a setup can withstand a handover.

• Experience with substance: At least 4 years in web analytics and tracking with your own responsibility for setups that are operational. You have previously taken over and repaired a foreign setup.
• GTM in depth: Client-side and server-side. You know why HTTP-only cookies via a same-site subdomain endpoint are the actual point of server-side tagging – and not the servers themselves.
• Consent practice, not consent theory: Consent Mode v2, CMP integration, modeling, and their limitations. You know the common misconfigurations and can find them in a foreign container.
• GA4 and beyond: Proficient in GA4, BigQuery export and SQL are a given. You know where the GA4 interface stops being reliable.
• Business rationale: You can define a metric before you can measure it – and explain what decision it should support. Those who only speak at the tool level are in the wrong place here.
• B2B data reality: Long cycles, small sample sizes, lead quality over volume, CRM as the source of truth. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
• Withstand client reality: Client IT that takes six weeks for a deployment, has no admin access, and whose server-side DNS entry needs to be requested first. You know this and still deliver.
• Hands-on mentality: You master Excel in your sleep. When things are unclear, you proactively seek the necessary input from the team and then continue to work independently and reliably.
• Languages: Strong communication skills in German and proficiency in English.
• Nice to have: Experience with SEO reporting, marketing mix modeling, or dbt.

Mission started?! Then we need from you:   

• Your CV
• What compensation you envision for your performance
• Your notice period or possible start date

We believe: Those who give a lot should also receive a lot. That's why you'll find benefits with us that go beyond "extras." They give you freedom, flexibility, and the opportunity to develop yourself professionally and personally, and they simply make your workday better.

• Pure team spirit: Collegial teams with real cohesion, helpfulness, and a good sense of humor.
• Transparent structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a matter of course.
• Open Vacation Policy: In addition to your statutory vacation days, you can take additional days off with our "Above & Beyond" policy.
• Work from anywhere: Whether home office or temporarily abroad – you decide where you are most productive.
• Flexible working hours: Large flextime range – you determine your rhythm, with reliability in client and team meetings.
• Models that fit your life: Full-time or part-time, permanent or fixed-term – we will find the right solution together.
• Exciting projects, innovative, varied, and with a steep learning curve – with us, you will contribute to real progress.
• Growth guaranteed: Individual training budget for workshops, certifications, or coaching.
• Career paths: Even with flat hierarchies, clear structures ensure your development.
• Mobility & Events: Up to €467 for public transport or Deutschlandticket, regular team events, and visits to trade fairs & conventions.
• Loft offices: Centrally located, modernly equipped, creative – with space for exchange, ideas, and of course snacks & drinks.
• Rewards: Bonus system for your personal and entrepreneurial successes.

This position is placed at the Senior level within the Consulting Cluster of TOWA. The salary range is between €60,000 and €75,000 gross/year (All-in). The indicated range includes all salary components and is to be understood as a target salary (e.g., including variable components or other benefits, if applicable). In the event of collaboration, we will create an individual offer for you – the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.

In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for determining salary – cluster, level, skills, area of responsibility, and experience – are applied uniformly throughout the company. You can request further information about the salary range of this role or our remuneration policy in writing at any time during the entire process.

Equal Opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your Team Lead is Anja Meusburger – Click here to learn more about her.

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