Senior Category Manager - FMCG (all genders)

join the team

As Senior Category Manager – FMCG, you will be responsible for diverse clients from the Fast-Moving Consumer Goods sector. Your focus: scaling your clients on TikTok Shop.

You are always one step ahead. You quickly get acquainted with TikTok Shop, understand the platform's levers and the dynamics of fast-moving consumer goods, and together with your project team, you will take your clients to the next level.

TikTok Shop is currently transforming the entire social commerce landscape, and we are involved from the beginning. As one of the leading TikTok Shop agencies in Germany, we build creator networks that not only produce content but also drive real revenue. If you read “Driving the future of Social Commerce by building and scaling high-performance TikTok Shop strategies” and think “Oh yes, I want to be part of the journey,” then you are exactly right with us.

the task

Client & Category Leadership

• You will lead various FMCG clients of our TikTok Shop department and be the primary point of contact.
• As Client Lead, you will be responsible for the growth of your clients and their categories (e.g., Food & Beverage, Nutrition, Health & Wellness, Household).
• You will develop category and client strategies with individual goals and translate them into clear measures and roadmaps.
• You will coordinate your project team of Creator Managers and Shop Managers and ensure everything runs smoothly.

Category & Campaign Management

• You will analyze category trends, competitors, and bestsellers on TikTok Shop and derive assortment, pricing, bundle, and order quantity strategies from them.
• You will plan, launch, and evaluate campaigns and promotions for your clients (e.g., Mega Sales, Live Shopping, Launches, Subscription and Multipack promotions).
• You will translate viral hits and trends on TikTok into concrete campaigns.

Project & Account Management

• You will keep an eye on all of your clients' to-dos and implement them together with the TikTok Shop team.
• You will adhere to timelines and ensure that the client is involved and advised at every step.
• You will create new standards and implement them for your clients.
• You will keep an eye on your projects' KPIs (e.g., GMV, Conversion, Average Order Value, Repeat Purchase Rate), set up reports, present them internally and externally, and derive measures from them.

you

• At least five years of experience in an agency environment, during which you have successfully managed and scaled your own clients, e.g., as a Performance Marketer, Social Media Manager, Influencer Manager, or Category Manager.
• Experience with FMCG, Food, or Nutrition brands is a plus.
• Ideally, you have worked in a fast-growing environment or in a marketing agency.
• No TikTok Shop background necessary, but a genuine interest in the platform and how Creator Commerce works.
• Strategic thinking: You recognize category trends early and develop growth opportunities from them.
• Organizational talent: You keep an overview even when managing multiple creators, brands, and deadlines simultaneously.
• Strong communication skills: You speak with creators on an equal footing and with clients professionally.
• Data affinity: You enjoy working with numbers and make better decisions based on them.
• Hands-on mentality: You don't wait for instructions, you take initiative.

what awaits you

• A demanding, dynamic, and challenging work environment in one of the leading and largest Meta & TikTok Performance Marketing agencies in German-speaking countries.
• Top-equipped TikTok Shop Studio for your clients' live streams.
• Dynamic team with a strong hands-on mentality and initiative.
• 450 m² loft office, casual work atmosphere, and the coolest team events.
• Technical equipment with the latest Apple products.
• 30 days of vacation.
• Mobility and Sports: KVB JobTicket, Urban Sports Club membership, bikes, fitness studio.
• Feel Good: Warm lunch, healthy snack bar, free drinks & ADBAKER coffee, gaming corner.

your contact person

Lukas Hildebrandt
Business Operations Lead

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