Senior Brand Strategist

Reporting to a Senior Strategy Director and working alongside a strategist, this person will be capable of leading day-to-day strategy across a range of clients, with oversight from Boldspace Leadership and support from the full team. We are looking for someone with a track record of conducting consumer and brand research, leading workshops and guiding creative thinking to devise and execute successful campaigns and brand strategies. Experience planning campaigns and mapping out a targeted media mix is an advantage.

Requirements

Define problems:

• Understand and define the true nature of the client’s audience, objectives and priorities to lead the definition of solutions using online and real-work investigation
• Use quantitative and qualitative data sources to get to the core of client problems and bring new insight to the client brief
• Conduct stakeholder interviews to get to the heart of an issue and opportunity
• Set KPIs for how our work will be tracked and measured
• Proactively identify opportunities for client growth – and be comfortable provoking debate

Generate insights & measure effectiveness:

• Conduct research that generates original and innovative insights to shape communications
• Stay up to date and write frequent trend presentations for client and agency
• Have experience in moderating both quantitative and qualitative research
• Lead engaging brand workshops that result in uncovering market opportunities
• Use BoldLens and additional data sets to inform new work and track / measure campaigns

Craft strategies & bring them to life:

• Make key contributions to refining Boldspace’s integrative approach to brand strategy
• Be able to build strategy models and create compelling strategic responses to client problems
• Create and plot winning positioning territories and bring them to life through creative copy
• Present creative brand copy and brand narratives rooted in insight and emotion
• Identify and prioritise key barriers & opportunities in both brand and user journeys
• Ideate and write white papers and effectiveness papers

YOU:

• Around 6+ years of experience in a role focused on Brand Strategy / Planning
• Insatiable curiosity about culture and behaviour – and can derive patterns and insights
• Competent with multitasking and able to manage varied workloads
• Social and comfortable to stand up and be heard amongst both colleagues and clients alike
• Able to spot commercial growth opportunities within client accounts
• Able to produce well-written, grammatically perfect client decks
• Predominantly agency-side experience
• Just as excited working with ambitious challenger brands as well as tier 1 brand projects.

Benefits

• Pensions: a 5% employer contribution.
• Private Healthcare: Vitality
• Holiday: unlimited holiday (including all UK public holidays) – we trust our staff to take the time they need and still excel in their jobs – and days off for birthdays and moving house are guaranteed!
• Flexible working: complete choice over where you work each day.
• Regular salary reviews: in line with a salary framework, to ensure equal pay for equal work and that we recognise and reward when your responsibilities increase.
• Socials: team socials regularly, chosen by the team.
• Team retreats: time to get to know each other away from the office.
• Bonus: transparent bonus structure where you can receive a % of base salary based on personal and company performance.
• Supporting good causes: we contribute some of our outperformance to charitable causes which the team help choose.
• Wellness: time within working hours every week for those that want or need it.
• Monthly benefits budget: £50 per month, every month, to spend on whatever you want – from a home delivered vegetable box and discounted gym memberships, to mental health support and professional coaching.

A CARBON NEUTRAL BUSINESS

Boldspace measures its performance on profit, people and planet combined. From day one, we will offset your carbon footprint entirely. The cost of this is covered 100% by the company.