Senior Brand Marketing Manager (all genders)

About the role

Care is one of the biggest societal problems of our time. marta is the leading platform radically changing the opaque market for 24-hour care. We make care more easily accessible, transparent, and affordable.

We have tried a lot and learned a lot. Performance marketing is running. We ran TV with real pressure for two years. We know direct mail, print, and partnerships from our own experience, not from case studies. Now it's about the second stage: making a system out of individual channels that sustains us, and turning marta into a brand that families know before they start searching for the first time.

This is what we are working towards together: the first major brand for elderly care in Europe. One that doesn't exist yet.

We are looking for the person who plans, coordinates, and writes this. You come up with campaigns and bring them to the finished material. You decide which channel we open next and in what order. And you talk to those who make it possible: broadcasters, event organizers, partners, production companies.

If you are tired of seeing your best idea die in a presentation, this is the difference: no pitch rounds, no approval chain, no third feedback loop. You present your idea to performance marketing and the founders, and you decide in the same conversation. What is decided on Monday is running by the following week at the latest.

We are one of the largest platforms in the German 24-hour care market, financed by leading investors such as Capnamic, Almaz Capital, RTL Ventures, and Swiss Health Ventures, with a nationwide franchise system and teams in Berlin, Bonn, Sibiu, and Gdansk.

Level: Senior. You plan and coordinate: channels, budget, timing, briefings. You write the texts yourself.

Alongside you: our Senior Performance Marketing Manager. They handle analysis, attribution, and the management of paid channels. You handle brand, campaigns, and the surrounding channels. You work at eye level on a funnel.

Founder proximity: you work closely and directly with the founders on brand, message, and ideas. Short distances, fast decisions.

Perspective: Head of Brand with your own team. We will tell you the condition for this openly: at least one additional scalable push channel that lets us grow noticeably faster.

Start: as soon as possible

Your role in our team

You are the first person at marta who is exclusively dedicated to the brand. 8 out of 10 of our most loyal families would recommend marta. No one is systematically telling this story yet. You give marta a voice, a face, and campaigns that stick. What you define now is the foundation for everything that comes after.

What you do

• Campaigns that stick. You develop campaigns for families facing one of the toughest decisions of their lives. Not just advertisements, but something memorable. And you bring them to the finished material.
• Plan and coordinate channels. You help decide what we test next, in what order, and with what success criteria. And you just as clearly state what we should skip, because you have experience with different channels.
• Texts that you write yourself. Landing pages, SEO and guide content, ad texts, emails, video scripts, social media, print. Initially, they are created at your desk, increasingly AI-assisted. When a channel scales and we need real volume, we bring in support.
• Brief production. For film, design, and larger productions, you work with freelancers and specialists. You brief them, assess what comes back, and keep the brand consistent across all channels.
• Social Media, UGC, and Community. Behind marta is a large community of caregivers. You turn this into formats, stories, and user-generated content. Our goal: the largest care channel in Germany.
• PR and Press. You work with a PR agency, write press releases, and build regional press as a channel.
• CRM and Lifecycle. The decision for 24-hour care takes weeks. Welcome sequences, reactivation, WhatsApp: the right message at the right time, not just bottom of the funnel. You fill these sequences with the right content and keep an eye on what works and what doesn't.
• Message and Tonality. You translate our five personas into concrete messages and touchpoints. Families decide emotionally and based on quality, not price. Your text must hit that mark.

In addition, there are the topics you will tackle first: reviews and Google Business Profile, a referral mechanic, regional press, and marta's visibility in AI search.


This is what success looks like
After 90 days: the first CRM sequence is live, two channels have been successfully tested, the initial results are promising, and we are moving to scaling.
After 6 months: the brand message is established and visible at all touchpoints, two to three own campaigns are live, and performance marketing is working with fresh material instead of the same three ads.
After 12 months: marta has a campaign that families recognize, the YouTube channel is growing and delivering material that runs in other channels, branded and direct traffic are increasing, and new sources reliably deliver over 3,000 additional leads per month.
What you bring to us

We look at these five points. Everything else is a plus and not a filter.

• At least 3 years in brand, campaigns, or content. Agency or in-house, both fit. The years are not the criterion, the work is.
• Work that you have done yourself, not just been responsible for: texts, campaigns, videos, pages. We would like to see two to three of these.
• You write very well in German (native level, C2) and can write an idea in such a way that others can implement it.
• You have built or tested at least one channel outside of paid search: direct mail, print, partnerships, events, podcast, or TV. You define success criteria beforehand and are willing to stop if necessary.
• You have worked with external service providers: selecting, briefing, managing budgets, assessing quality.

This helps additionally

• You have built and run a social media account yourself, professionally or privately.
• You have helped shape a brand and know how colors, design elements, and language create a cohesive image.
• Experience in CRM and Lifecycle (HubSpot, Klaviyo, Superchat, or similar).
• Video and social media are not foreign to you. You recognize a format that works and can implement it even with limited resources.
• Experience with AI-assisted content production and a clear judgment on where it works and where it doesn't.
• Experience with complex, emotional decisions. Lead generation instead of pure e-commerce.
• Experience in negotiating media, sponsorship, or production budgets.
• English C1 for team collaboration.
• If you are unsure about one or two points: apply and tell us how you would acquire the necessary skills. We decide based on your experience and our conversation, not a checklist.

This role is not for you if

• you want to start with a rebranding. Logos and colors are not our bottleneck. The bottleneck is campaigns and channels.
• you want to conceptualize but not write. Initially, the texts will be created at your desk.
• you prefer to stay in one discipline. Your field ranges from direct mail sequences to conversations with a broadcaster.
• you judge creation based on taste rather than effectiveness.
• you need long coordination loops. The processes are short, which allows a lot to be created in a short time.

Why marta?

• Virtual company shares (VSOP after year 1) and performance bonus
• 27 vacation days
• 2 days of home office per week and trust-based working hours
• Wellhub (Gympass): Access to fitness, studios, and wellbeing
• An international team with colleagues in Berlin, Bonn, Sibiu, and Gdansk
• Our process
• Technical interview, short campaign assignment, meeting with the founders, reference calls. We will tell you in advance who is involved in the process. Decision usually within two weeks.

Your application
Send us two to three projects you are proud of, and in two sentences why. We don't need a cover letter. Send everything to We stand for equal opportunities and welcome applications regardless of gender, age, origin, religion, disability, or life path. We are deliberately building a team that reflects the families we serve.

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