Senior Brand Manager (On-site) (Rent a Marketing Team)

Location: Hamburg
Reports to: Hotel Management & Leisure One Account Lead
Employment Type: Full-time / On-site with hybrid coordination to Leisure One headquarters

Role Understanding

As part of Leisure One's Rent a Marketing Team program, you will be fully integrated into the hotel team – with a direct connection to management and active participation in department head meetings.

You will lead the property's marketing plan, coordinate all activities with Leisure One, and ensure on-site implementation of communication, brand, and guest experience in a visible and cohesive manner – both internally and externally.

You are the voice of marketing within the property: you keep all teams informed, translate strategies into tangible actions, and ensure that every department knows how it is being involved in communication.

Tasks

Your Tasks

Strategic & Operational Management

• Responsibility for the implementation of the annual marketing plan in close coordination with hotel management and Leisure One
• Participation in weekly department head meetings to coordinate current activities, events, and promotions
• Derivation of marketing themes from operational needs (e.g., occupancy, F&B promotions, spa offers)
• Prioritization and ongoing adjustment of marketing activities based on season and target group

Internal Communication & Team Coordination

• Establishment and management of the internal communication structure (postings, employee newsletters, briefings, info boards)
• Ensuring that all departments are informed about ongoing campaigns, events, and content
• Close coordination with service, kitchen, spa, and reception teams for on-site implementation
• Preparation and moderation of marketing topics in department head meetings
• Development of small internal communication creatives (print, slides, social assets for internal use)

Coordination with Leisure One

• Creation of briefings for Leisure One (campaigns, ads, content, website, design)
• Submission of materials, information, topic ideas, and content inputs from the hotel
• Involvement in the planning and supervision of photo and video productions at the property
• Ongoing synchronization with performance, design, and content teams

Content & Creative Work

• Production of smaller graphic content and texts for social media, website, or internal displays
• Support in the creation of seasonal editorial plans
• Design and maintenance of on-site communication (POS materials, menu inserts, QR info boards, etc.)

Reporting & Analysis

• Weekly coordination on KPIs and campaign results with Leisure One
• Preparation of relevant figures and learnings for hotel management & team
• Ongoing documentation of activities, successes, and budget usage

Qualification

Your Profile

• Education or degree in marketing, communication, or hotel management
• Several years of experience in marketing, ideally in the hotel, gastronomy, or tourism industry
• Proficient in handling digital channels (Meta, Google, TikTok, newsletters, website)
• Knowledge of tools such as Canva, Adobe Express, or PowerPoint for small creatives
• Structured, independent, and service-oriented way of working
• Strong communication skills, confident presentation abilities, and team orientation
• Passion for hospitality, brand building, and storytelling in the hospitality context

Benefits

What We Offer

• Integration into a leading marketing model in hospitality: Rent a Marketing Team
• Close collaboration with hotel management and the Leisure One expert team
• Access to professional campaign structures, tools, and training
• Varied tasks between strategy, team communication, and creation
• Modern work environment, genuine responsibility, and a clear perspective

Our Approach

We expect professionalism, reliability, and a joy in excellence from ourselves – and from everyone we work with.

Leisure One stands for clear communication, independent action, and partnership-minded thinking.

We see ourselves not as a classic agency, but as an integral part of our clients' brands.

We act entrepreneurially, think networked, and approach every task with the same precision that our partners use to welcome their guests.

Appreciation, responsibility, and creativity are the foundation of all our collaborations – internal and external.

Our work is based on trust, speed, and the shared goal of elevating hospitality to the next level.