Senior Brand Manager (m/w/d)

We are looking for an experienced developer, who can shape the future of our brand! For our growing Travel-Tech company, we are seeking a strategic thinking Brand Manager (m/w/d), who can actively shape our brand, bring the company to the next level and have direct influence on our success. In this role, you will translate strategies into effective campaigns, steer media measures and ensure that the FlixTrain brand is consistently and attention-grabbingly experienced across all channels. You will work closely with internal teams on future products and new markets, take projects end-to-end and bring them to life with precision and creative flair. The role is deliberately generalist: strategy and implementation go hand in hand. Whether campaign concept, briefing of a media agency, steering of an OOH production or coordination of brand assets – you will move seamlessly between strategic planning and operational implementation.

Brand Strategy & Positioning

• The FlixTrain brand strategy develops continuously further and keeps the competition, target groups, and the overarching company strategy in mind.
• Strategic projects like Audience Analysis, Brand Tracking, and positioning approaches steer you independently and act as a sparring partner for internal stakeholders and external agencies.

Campaign Development & Management

• You will develop integrated campaigns from strategic ideas to channel-agnostic implementation and be responsible for campaign production together with internal teams.
• You will brief and steer creative agencies on eye level and ensure consistent CI across all touchpoints.

Media & Campaign Performance

• You will plan and steer media budgets across ATL and digital channels, developing the media mix continuously further.
• You will analyze campaign performance based on clear KPIs, derive data-driven learnings, and translate these into future plans.

Brand Management & Governance

• You will ensure a consistent and differentiated brand presence across all touchpoints.
• You will develop brand guidelines, asset management, and templates continuously further and steer external partners regarding quality assurance.

Market Research & Consumer Insights

• You will plan and steer qualitative and quantitative market research projects independently.
• You will translate data, studies, and competitor analysis into concrete strategic recommendations and relevant market insights.
• You will measure the impact of your work based on clear KPIs and brand metrics, derive learnings from this, and systematically integrate these into the next planning round.

What We Offer

• Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
• Work from anywhere: You can work up to 60 days per year from another location.
• Hybrid working model: We are a company with an office culture, but we offer flexibility to balance work and life.
• Health and wellness offers: Access to confidential individual counseling, courses, and stress management measures – for you and up to four family members.
• Learning & Development: Use language courses, training sessions, and expert sessions to develop your skills.
• Mentoring program: Network with experienced colleagues to gain insights and accelerate your career.