Senior Brand & Growth Strategist (Full-Time or Part-Time, remote)

Youro — Discover Europe’s Brands.

Europe is full of exceptional producers, genuine craftsmanship and stories that need to be heard.

Our Vision:
A "Discover Europe"-Movement that inspires people to discover European quality and authentic producers anew.
To achieve this, we are looking for someone who does not just make marketing — but builds a brand that moves people.

Your Mission

You transform Youro into a strong Love-Brand: strategically, creatively and growth-oriented.
You develop our Brand Identity further, lead our small Social Team, build communities and set formats that are scalable and recognizable.

Important:
You are responsible for Strategy + Project Leadership, while a team supports you in content production (concept, implementation, posting).

Tasks

What you're responsible for

Brand Strategy & Identity

• Building a clear positioning around Discover Europe
• Developing Voice, Tone and Storytelling structures
• Creating a brand world that is emotionally engaging and scalable

Growth Strategy

• Developing a sustainable growth strategy (Content → Reach → Community → Brand Love)
• Conceiving formats and campaigns that continuously scale
• KPI-driven further development (Reach, Engagement, Community, Growth)

Content Strategy & Social Leadership

• Building a cross-channel content strategy (Instagram, TikTok, LinkedIn)
• Developing story formats, mini-series, producer portraits, theme worlds
• Leading the content team (practitioners/interns) for implementation and production
• Ensuring that contents are regularly, high-quality and brand-appropriate published

Community Building

• Building an active, growing community
• Developing formats that create proximity, trust and enthusiasm
• Storytelling around producers, products, values and the people behind them

Project Leadership

• Owning the content calendar, deadlines and publications
• Closely collaborating with the founders for brand guidance and thought leadership
• Ensuring that our mission is palpable in every touchpoint

Qualification

What you bring

• 4+ years of experience in brand building, content strategy or social leadership
• Demonstrated success in building or further developing a brand
• Able to combine Strategy + Growth + Storytelling
• Leadership skills (team management, quality management)
• A strong sense for aesthetics, stories and community moments
• Motivation for a mission-driven purpose
• Ideal: Experience in consumer/D2C field or with platforms

Benefits

What we offer

• Full-time role, part-time flexible possible
• Remote-first: Work from anywhere + flexible time allocation
• Attractive remuneration + Option for employee participation (VSOP)
• Closely collaborating with the founders
• A creative space and genuine ownership for brand building
• A product with purpose: We strengthen Europe's producer landscape

Why you're important

Youro is growing rapidly: 100+ brands in 10 months, thousands of products, strong brand resonance.
Now we need someone who takes these foundations and forms a brand, a movement and a community. The local economy needs us - and that's exactly what it needs right now. Join Youro and shape Europe's leading platform for local production.

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