Senior Brand Experience Manager (m/w/d) – WOLFSBLUT

Your Tasks

Become part of the WOLFSBLUT team

WOLFSBLUT is Germany's leading premium dog food brand – with the mission to make artful and high-quality nutrition the standard. As part of AlphaPet Ventures – with the goal of becoming Europe's leading digital platform for home pets – the brand grows with clear ambitions: across D2C, Retail, and all relevant channels.

In this senior role, you are responsible for developing the brand strategically – you think growth, brand, and experience holistically and translate business goals into clear, effective brand levers. You provide orientation, set the strategic framework, and ensure that WOLFSBLUT is experienced across all touchpoints.

• Growth & Channel Strategy: You support the Brand Director in developing a growth agenda and create a clear, data-based channel strategy across D2C, B2B/Retail, and other touchpoints. You translate sales and profit targets into concrete strategic growth levers, identify opportunities in the funnel, and steer new customer growth and loyalty together with other departments.
• Brand Experience Strategy: You develop Personas, Consumer Journeys, and Experience Principles – and ensure that the brand appears emotionally, consistently, and differently across all touchpoints. You set the strategic framework for campaigns and brand experiences.
• Campaign Strategy & Implementation: You are responsible for the overarching campaign strategy. You provide direction and steer implementation together with Brand Managers – taking direct responsibility from concept to execution for media campaigns.
• Media Planning: You plan and are responsible for media activities across all relevant channels – Print, OOH, Digital. You develop the media strategy, coordinate agencies and external partners, and ensure that media usage and campaign strategy align consistently.
• KPIs, Insights & Performance: You are responsible for a broad KPI set – from Brand Health and brand awareness to D2C performance metrics (e.g., CAC and CLV) to sell-out performance. You track using Looker, bind consumer and market insights from the Insights Team actively into strategy development, and evaluate performance together with Brand Managers and the Online Team. Gaps you recognize early on and lead concrete, prioritized measures from.

What You Bring

• 6–9 years of professional experience in brand management, brand strategy, or a comparable senior role – on company or agency side, ideally in the consumer brand, FMCG, or digital environment.
• Experience in developing channel-agnostic brand and campaign strategies – you know how to set the framework and enable teams to implement.
• Sovereignty in handling KPIs, data tools (e.g., Looker), and insights – and the ability to derive clear decisions from them.
• Basic understanding of D2C mechanisms and relevant performance metrics
• A developed sense for brand leadership, consumer journeys, and emotional storytelling – with the understanding that strategic frameworks are set and creative teams are led.
• Pleasure in cross-functional collaboration and the ability to connect teams and drive topics independently.
• Bonus: You have a pet, an affinity for the Pet Food category, or experience in D2C or digital direct sales.

What We Offer

• Responsible, exciting, and varied tasks with a lot of scope for design in a dynamically growing company, that lives flat hierarchies and an open, relaxed work atmosphere where everyone is addressed as