Senior Brand & Celebrity Marketing Manager (m/f/d)

As a Senior Brand Creator Marketing Manager (m/f/d), you will be responsible for how PURELEI is perceived internationally through creator and brand partnerships. You will not work on the performance level of individual campaigns, but on the strategic level: How can we sustainably and measurably strengthen brand preference, unaided awareness, and the attributes that PURELEI stands for – emotions and connection – through creator and brand collaborations.

You will negotiate and shape top-level partnerships, think strategically through campaigns from start to finish, and make decisions based on well-founded success measurement rather than gut feeling. You will navigate confidently between internal stakeholders, international partners, and different cultural contexts.

The position reports to our Team Lead Creator & Brand Collaborations and is possible in a hybrid model, with regular presence for mandatory appointments at our location in Mannheim. Occasional travel (e.g., to creator events or partner meetings) is part of the role.

• Brand Preference & Awareness: You will develop and manage strategies that measurably increase PURELEI's brand preference and unaided brand awareness.
• Strategic Partnerships: You will identify, negotiate, and shape collaborations with creators and brand partners at an international top level – from contract design to ongoing relationship management.
• Campaign Responsibility: You will lead campaigns and projects at a strategic level, from conception to success measurement, ensuring they contribute to our overarching brand goals.
• Search & Brand Signals: You will keep an eye on Google Search trends as an indicator of brand relevance and derive measures from them.
• Brand Attribute Building: You will ensure that collaborations specifically contribute to the brand attributes that PURELEI stands for – especially emotions and connection.
• Data-Driven Success Measurement: You will build the necessary transparency to evaluate brand and creator partnerships cleanly against KPIs such as brand preference, awareness, and search trends.
• Stakeholder & Relationship Management: You will navigate confidently between internal stakeholders and international partners and present yourself with standing even in demanding negotiation situations.

• Education: Completed university degree in Marketing, Communications, or Brand Management.
• Experience: Several years of experience in brand marketing, creator marketing, or comparable areas with a strategic focus.
• Contract & Negotiation Expertise: You negotiate confidently at an international top level and have demonstrable experience in contract design.
• Campaign & Project Management: You masterfully manage complex campaigns and projects at a strategic level from start to finish.
• Data Affinity: You make decisions based on well-founded, data-driven success measurement rather than intuition.
• Standing & Negotiation Skills: You present yourself confidently and convincingly, even to experienced international partners.
• Discretion & Judgment: You handle sensitive information and partnerships responsibly.
• Resilience: You remain clear-headed even under uncertainty and in dynamic situations.
• Relationship Management: You sustainably build and maintain relationships at an international top level.
• Cross-Cultural Competence: You communicate confidently and sensitively across cultural boundaries.
• Stakeholder Management: You confidently guide internal stakeholders through complex decision-making processes, even without disciplinary responsibility.
• Languages: Very good written and spoken German and English skills.

We Live Aloha: With us, Aloha is not a marketing gimmick, but a lived culture. Enjoyment of work, respectful interaction from founders to interns, and honest, appreciative feedback are part of our daily routine.

Growth & Development: We challenge you and support you. With your personal training budget, coaching at eye level, and exciting projects, you can grow beyond yourself.

Work-Life Aloha: Permanent contracts (depending on position), up to 30 days of vacation, paternity leave, workations, buddy program, and flexible / hybrid working (depending on position) ensure a work environment where you feel comfortable long-term.

Team & Fun: Cool team events, regular company events, bike leasing, employee referral program – we celebrate successes together and live the true #TEAMPURELEI spirit.

Family & Support: Childcare subsidy up to 50% and an environment that takes work-life balance seriously.

Extras That Bring Joy: Daily fresh fruit, coffee, soft drinks & water, employee discounts, corporate benefits, and a monthly PURELEI shop voucher.

You've come to the right place if you want to grow, shape, and make a difference with focus, team spirit, and courage – all in the Aloha spirit.

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