Senior BI Manager (m/w/d)

Behind the Carhartt WIP brand stands the WIP Trading AG. Our Swiss company group started in the early 1990s as a licensing partner and European distribution partner of the US-based workwear manufacturer Carhartt. Since then, WIP has developed its own Carhartt WIP collections based on American originals.

Carhartt Work In Progress stands for the claim to always continue developing without losing sight of one's roots. Over the past two decades, our company has grown organically - with time. With customers. With its cultural environment. And not least with its employees who shape and enrich Carhartt WIP through new perspectives.

Tasks

• Implementation of end-to-end analysis projects in the e-commerce sector (paid marketing, CRM, product), where business questions are translated into actionable insights
• Extraction, consolidation, and modeling of data from ERP systems and the data warehouse using SQL, as well as creation of automated data feeds for CRM and marketing platforms (e.g. Emarsys)
• Development and analysis of customer segments and target groups to support personalization, customer loyalty, and optimization of lifetime value.
• Responsible for BI and web analytics systems (e.g. Looker, Power BI, GA4), including dashboards, KPIs, and data quality, as well as continuous improvement; Support in implementing tracking systems (e.g. GTM, Firebase, Adjust).
• Closely working with teams from the marketing, e-commerce, ERP, BI, and finance departments and actively promoting a data-driven mindset.

Qualification

• Multiple years of experience handling customer and marketing data, ideally in e-commerce, retail, or the fashion industry
• Fundamental quantitative knowledge (e.g. economics, statistics, mathematics, computer science) with experience in statistical analysis
• Fundamental knowledge of ERP systems and data warehouse architectures, excellent knowledge in SQL and Python, as well as experience working with BI tools (e.g. Looker, Power BI)
• Fundamental knowledge in marketing and e-commerce analytics, including practical experience with web and app tracking data
• Ability to work independently, clearly communicate with non-technical stakeholders, and have a high level of self-initiative; excellent English (German is an asset)

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