(Senior) B2B Marketing Manager Lead Generation (M/W/D)

You don't just want to collect leads, but understand that behind every exhibitor and partner inquiry is a company that needs the right impulse at the right time? You think in funnels rather than individual actions and know that good B2B sales start in marketing – and you're willing to get hands-on operationally? Then you're in the right place.

You will become part of the OMR Marketing Team and, specifically, part of the department responsible for the year-round expansion of our exhibitor and partner network for the festival. Important for this role: we are not looking for someone who only manages agencies or tools at a high level. You have profound, practically proven hands-on experience in email marketing as well as in the operative creation, management, and optimization of performance campaigns.

With us, email marketing, performance, and CRM experts sit together – short distances, a lot of personal responsibility, and the opportunity to help shape the lead flow for Europe's most relevant business platform from the ground up.

• You develop and manage targeted campaigns to acquire new exhibitors for the OMR Festival and year-round partner companies for OMR
• You identify relevant target companies together with our Sales Team and create customized approaches
• You combine performance ads and email marketing into an effective strategy where owned and paid channels interlock
• You build a scoring model that distinguishes sales quality from pure contact volume
• You develop nurturing sequences that guide leads from the first touchpoint to sales handover along their buyer journey
• You write nurturing emails, campaign texts, and sequences yourself and always strike the right tone
• You coordinate closely with Sales and ensure that Sales only receives leads that are truly ready
• You are the interface that ensures marketing output actually becomes pipeline – not just contacts on a list
• You continuously analyze your data and optimize all campaigns based on data

• You have several years of professional experience in B2B marketing and have already successfully generated leads
• You master email marketing and performance marketing such as LinkedIn Ads and have handled all channels operationally yourself (not just briefed them)
• You are very familiar with lead scoring and lead nurturing, and preferably use CRMs like HubSpot for this
• You take full responsibility for our landing pages and purposefully optimize conversions
• You think very analytically and consistently make your decisions based on real funnel data
• Ideally, you understand the logic of partners in the event sector and tailor your campaigns precisely to them

• The opportunity to contribute to one of the most exciting German media companies
• A feel-good office with height-adjustable desks, massage chairs, mini-gym, summer deck, and much more directly in Hamburg's Schanzenviertel
• Freshly prepared delicacies from our campus team as well as a large selection of muesli and drinks
• Company fitness through EGYM Wellpass, mental health offers from nilo, and company pension plan
• Flexible working hours and heycare for childcare, pet care, or care for relatives, and greater work-life balance
• Bicycle leasing, subsidy for HVV ProfiCard, JobAuto, and employee discounts on partner products
• Access to all OMR further education formats and a steep learning curve in digital fields
• The opportunity to network with players in the digital scene through the OMR cosmos

If you want to drive to the office with a good mood in the morning in the future, Isabelle Gardt looks forward to receiving your application :-)

OMR is committed to equal opportunities, diversity, and inclusion in the workplace. We prohibit any form of discrimination and harassment based on gender, skin color, religion, sexual orientation, origin, disability, gender identity, or other protected characteristics.

Come and be as you are.