(Senior) B2B Marketing Manager*In (M/W/D) Lead Generation

You don't just want to collect leads, but understand that behind every exhibitor and partner request is a company that needs the right impulse at the right time? You think in funnels, not in individual actions, and know that good B2B sales start in marketing? Then you're in the right place with us.

You will become part of the OMR Marketing Team, and specifically part of the department responsible for the year-round expansion of our exhibitor and partner network for the festival. Email marketing, performance, and CRM experts sit together here – short distances, a lot of personal responsibility, and the opportunity to shape the lead flow for Europe's most relevant business platform from scratch.

• You will develop and manage targeted campaigns to acquire new exhibitors for the OMR Festival and year-round partner companies for OMR
• Together with our Sales Team, you will identify relevant target companies and create customized approaches
• You will combine performance advertising and email marketing into an effective strategy where owned and paid channels interact
• You will build a scoring model that distinguishes sales quality from pure contact volume
• You will develop nurturing tracks that accompany leads from the first touchpoint to sales handover along their buyer journey
• You will write nurturing emails, campaign texts, and sequences yourself, always striking the right tone
• You will coordinate closely with Sales and ensure that Sales only receives leads that are truly ready
• You will be the interface that ensures marketing output actually becomes pipeline – not just contacts on a list
• You will continuously analyze your data and optimize all campaigns based on data

• You have several years of professional experience in B2B marketing and have successfully generated leads
• You master email marketing and performance marketing such as LinkedIn Ads, and have operated all channels yourself (not just briefed)
• You are very familiar with lead scoring and lead nurturing, and prefer to use CRMs like HubSpot for this
• You will take full responsibility for our landing pages and strategically optimize conversions
• You have strong analytical thinking skills and consistently make decisions based on real funnel data
• Ideally, you understand the logic of partners in the event sector and align your campaigns precisely with their needs

• The opportunity to contribute to one of the most exciting German media companies
• A feel-good office with height-adjustable desks, massage chairs, mini-gym, summer deck, and much more, right in the heart of Hamburg's Schanzenviertel
• Freshly prepared treats from our campus team, as well as a large selection of muesli and drinks
• Company fitness through EGYM Wellpass, mental health offers from nilo, and company pension plans
• Flexible working hours and heycare for childcare, pet care, or care for relatives, and greater work-life balance in everyday life
• Bicycle leasing, subsidy for the HVV-Proficard, JobAuto, and employee discounts on partner products
• Access to all OMR further training formats and a steep learning curve in digital fields
• The chance to network with key players in the digital scene through the OMR cosmos

If you want to drive to the office with a good mood every morning in the future, Isabelle Gardt looks forward to receiving your application :-) 

OMR is committed to equal opportunities, diversity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on gender, race, religion, sexual orientation, origin, disability, gender identity, or any other protected characteristic. 

Come and be as you are.

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