Senior B2B Marketing Manager*in - AI driven Content Growth (all genders welcome), hybrid, Berlin

Hallo, Moin und Servus!

Schön, dass du vorbeischaust! 👋

We are 💙❤️ STICKERSTARS from Berlin - with individual sticker albums bringing communities together in a playful way, from associations to companies and retail partners.

Your role:

You will be responsible for the B2B content and channel strategy across two business areas and ensure that our messages reach the right target groups and become qualified leads.

You are the lead for Content Strategy & Distribution, working closely with the CMO and remaining hands-on enough to create texts, concepts, or briefings yourself when needed.

Aufgaben

Your tasks:

• Development of a clear content and channel strategy for our target groups
• a) Decision-makers for company events, HR/Employer Branding, Marketing, and creative/event agencies as multipliers.
• b) Decision-makers in associations, federations, and retail partners (trade).
• Definition of messaging, storylines, and formats along the journey from awareness to lead/opportunity.
• Deduction of a focused channel setup based on our previous experiences (currently mainly email marketing/automation, LinkedIn, Meta) and structured testing of new measures

Ai-first & Automation:

• Use of AI in everyday life for ideation, text creation, content variants, and testing.
• Bulldozing a pragmatic automation setup in marketing (e.g., central email setup, simple workflows with tools like Zapier or n8n, basic reporting automation).
• Co-shaping of data-driven reporting (KPIs such as reach, leads, CPL, pipeline contribution) and derivation of concrete optimizations.

Hands-on Implementation & Distribution:

• Creation or co-creation of landing page texts, email flows, campaign hooks, short video/podcast briefings, social copy.
• Structured distribution: content repurposing for different channels, target group-specific adaptation, close coordination with performance marketing.
• Identification and use of external touchpoints (podcasts, guest appearances, events, trade fairs) to increase visibility and conversion in our target groups – always with a clear goal.
• Steering of the operational marketing team (2 content and performance marketers and 2 work students) as well as external specialized service providers (e.g., creators, agencies) through clear briefings and feedback.

Qualification

Your profile:

• 5+ years of experience in B2B marketing in acquisition-oriented environments (e.g. agency, SaaS, events, consulting), ideally with a focus on content/channel strategy and demand generation.
• Strong understanding of channels for LinkedIn, email/CRM, paid social, and landing pages – you know which contents work where.
• Strong in conception and storytelling: You think from market and target group perspectives and can create clear lead magnets, messages, hooks, and CTAs.
• Bulletproof AI and automation experience in marketing: You have already intensively worked with AI tools and automated workflows or reporting and can bring this setup directly to us and further professionalize it.
• You combine strategic thinking with hands-on mentality: You can build a system, but also produce content yourself and launch campaigns.
• Plus point: You think in funnels and create conversion-strong content & marketing assets like Alex Hormozi.
• Very good German knowledge, secure English
• Berlin proximity is a plus (hybrid work possible).

Benefits

Why we:

• Closely Sparring with the CMO and the founding team.
• Existing Setup of performance marketers, work students, and service providers that you lead content-wise and prospectively expand with further FTEs.
• Hybrid Setup & flexible working hours: because working is something you do and not where you go.
• Family Friendly: we create an environment that takes into account family obligations and enables employees to be successful both professionally and privately
• Exclusive Employee Benefits: Job Ticket, membership in Urban Sports, bike leasing, contribution to occupational pension provision, further education opportunities, etc.
• People first: Our team may be spread across all of Germany, but we put a lot of power and passion into our team spirit with regular team events and joint off-sites.
• We are on a mission: We really care about people and their relationships. It's incredibly rewarding to support people in being part of communities that value them and where they are truly seen.

Application

You have the desire to take our B2B marketing with strategy, creativity, and AI to the next level?

Then apply with your CV or LinkedIn profile – preferably supplemented by 1-2 examples from your previous work (e.g. campaign, funnel concept, content case).

DU WILLST💙❤️ MITMACHEN? BEWIRB DICH BEI UNS!

You don't bring everything with you, but you feel it fits? Follow your impulse and apply anyway, nobody is perfect, not even us.

Application

You have the desire to take our B2B marketing with strategy, creativity, and AI to the next level?

Then apply with your CV or LinkedIn profile – preferably supplemented by 1-2 examples from your previous work (e.g. campaign, funnel concept, content case).

STICKERSTARS 💙❤️ is an employer of equal opportunities. We celebrate diversity and commit ourselves to creating an integrative environment for all employees.

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