Senior B2B Content Specialist with SEO/GEO (m/f/d)

We are looking for marketing enthusiasts for B2B software!

Do you love conquering the digital world with your creative ideas?

Then you are exactly right with us! Digitalization and automation have never been more important than today – and we have been actively shaping this change for over 20 years. We proudly present our in-house developed ERP system v.Soft, which supports trade and service companies in all areas. From simple merchandise management to robot-assisted full automation of the process landscape, we offer tailor-made solutions.

With you, we want to take our brand to the next level.

Tasks

This is what needs to be done:

Our customers are managing directors who make well-founded decisions. Our goal is not reach, but relevance. You will build a content engine that generates qualified inbound leads along the buyer's journey. You will combine strategy, creation, SEO/GEO, and distribution – from the idea to publication in WordPress & campaigns. In short: You think like a marketer, write like an editor, and structure like an SEO.

Content Strategy & Topic Development

• Derive buyer's journey mapping, topic clusters, and editorial plans from company & sales goals
• Content roadmaps & campaign ideas (e.g., for installers of security technology, technical service providers, trade)
• Sales alignment: Translate objections & questions from sales into content with decision benefits

Content Creation & Publishing

Writing of:

• Long-form: Landing pages, use cases, white papers, comparison pages – clear, practical, sales-relevant
• Short-form: LinkedIn posts (preferably with humor), newsletter teasers, microcopy for CTAs
• Implementation of results in WordPress including internal linking, structured data (Schema.org), media handling
• Exceptional & out-of-the-box campaigns

SEO & GEO

• Intent & keyword modeling, semantic structure (entities, co-occurrences), internal link logic
• Page-2 → Page-1 Quick Wins: Sharpen snippets, add sections/FAQs, thematic internal links
• LLM/GEO suitability (Generative Engine Optimization): clear definitions, Q&A modules, consistent terminology, source citations
• Distribution & Campaigns
• Orchestration via LinkedIn (Company & Personal Brand), Newsletter (ActiveCampaign), Lead Magnets
• Close collaboration with Sales (Content as Sales Enablement)
• Analysis & Optimization
• GA4, GSC, eTracker/Hotjar: Derive dashboards, learnings, and measures; monthly reporting

Website & LinkedIn

• Maintenance and expansion of our website
• Creation of landing pages & download pages
• Editorial support of our LinkedIn company profile
  (technical, competent, without marketing clichés)

General

• Support with trade fair organization & preparations
• Ideally including documents, design of flyers, brochures, etc.

Qualifications

What you should bring:

• At least 4+ years of B2B content experience in complex topics (SaaS/IT/Industry) with work samples
• Proven experience in conceiving & writing content that has prepared leads or supported sales
• SEO/GEO fitness: semantic clusters, entities/FAQs, internal linking, Schema.org; tools like Ahrefs/Semrush/Sistrix
• Proficient in WordPress & basic MarTech flows (ActiveCampaign/Newsletter, UTM/Tracking basics)
• Analytics competence (GA4, GSC, eTracker/Hotjar) and enjoyment of outcome/KPI thinking
• Stylistic range from technically serious to likeably casual; humor that suits the target audience
• Independent working style, clear prioritization, short status updates – “Outcome before activity”

Nice-to-have

• Industry understanding (technical service providers, trade) or demonstrably quick onboarding
• Basic graphic skills (Canva), experience in case interviewing

Benefits

Why us?

Between 20-30 hours per week

Flexible working hours

Option to work from home (hybrid)

Fair pay in the mid-market corridor

Plenty of scope for initiative & high ownership

Flat hierarchies and fast decision-making processes

And of course, because of the foosball table, dartboard, coffee, and team events 😉

Sounds like your next job? Then send your CV & 3 work samples (1 landing page, 1 use case, 1 LinkedIn post) to Stephanie Werther.

We look forward to getting to know you!

Find more English Speaking Jobs in Germany on Arbeitnow