Senior Amazon Advertising Manager (m/w/d)

The ADDVANCE Consumer Health Group GmbH (formerly Vitafy) was founded in Munich in 2014 and has developed into a leading B2C online platform with its own strong end-customer brands. The focus lies on the development and marketing of functional products in the area of Health & Wellbeing (healthy nutrition & natural supplements as well as fitness & weight loss). We support our health-oriented customers with our brands Achterhof, BodyLab, and Gymqueen in achieving their individual goals. Both our own and external brands are sold centrally through our platform. The team consists of colleagues who strive to grow together and create the perfect products for a healthy and fit lifestyle - transparent, fair, and uncomplicated for our customers.

Aufgaben

• Development and implementation of advertising strategies for Amazon and other marketplaces in line with our business unit and corporate goals, thereby binding all relevant stakeholders such as marketplace managers, BU leads, etc.
• Strategic guidance, structuring, and ongoing optimization of campaigns, particularly sponsored ads and display formats
• Monitoring central KPIs such as ROAS, ACoS, TACoS, CPC, and conversion rate, as well as deriving concrete optimization measures
• Planning, controlling, and monitoring of advertising budgets with a focus on revenue, efficiency, and profitability
• Identification of new growth potential through tests of innovative advertising formats, placements, and campaign approaches
• Conducting competitor analyses and market observations to identify trends and optimization opportunities early on
• Further development of existing processes, reports, and campaign structures to increase transparency, controllability, and performance

Qualifikation

• Completed studies in the field of business administration, marketing, economics, communication sciences, e-commerce or a comparable education
• At least 5 years of professional experience (at least 2 years in Amazon PPC), ideally in the e-commerce-, marketplace- or agency field
• Fundamental knowledge with Amazon Sponsored Ads; experience with Amazon DSP and Amazon Marketing Cloud is a plus
• Ideal experience with other marketplaces such as Kaufland or other retail media platforms
• Routine handling of Excel or Google Sheets, as well as analysis-, dashboard- and BI-tools; experience with tools like Helium 10, Keepa, metoda, Adspert, Perpetua or Adference is advantageous
• Very good German and English skills in writing and speaking
• Analytical and strategic thinking, as well as a strong result-oriented mindset
• Clear communication skills and pleasure in working with different interfaces, high self-initiative
• Flexibility, willingness to learn, and interest in new advertising formats, platforms, and tools

Benefits

• Responsibility for very varied tasks in a great team with plenty of scope for your own ideas and creativity
• Flat hierarchies, an open corporate culture, and a pleasant friendly working atmosphere
• Pension plan
• Further company benefits in the areas of fitness and mobility

Susanne Fischer from our People & Organisation team looks forward to your application!Bewerbungen please including your salary expectation as well as your earliest possible start date.

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