SEM Specialist

In dentsu we are looking for the role of SEM Specialist, who will be responsible for planning, executing, optimizing and analyzing pay-per-click campaigns in search engines (mainly Google Ads). His objective will be to maximize the performance of the campaigns based on KPIs such as conversions, ROAS, CPL and qualified traffic, ensuring a correct strategy, measurement and reporting. Responsibilities: Design, implement and optimize Search, PMAX, YouTube, Display and remarketing campaigns in Google Ads. Carry out campaign analysis and optimization using tools such as Google Analytics and Excel. Develop and maintain relationships with clients to understand their needs and goals. Provide regular reports and insights on campaign performance to clients. Ensure compliance with company policies and procedures. Collaborate with other teams to develop and implement new strategies and ideas. Stay up-to-date with the latest trends, best practices and platform updates in digital marketing.