Segmentsteuerung Privatkunden @ starke Regionalbank in Baden-Württemberg

You plan, steer, optimize – and see what works.

Tasks

What's expected of you:

▸ Design space: You develop customer service and sales concepts for a complete customer segment – from strategy to campaign.

▸ Visible impact: Your campaigns land directly with customers. You see what works. You optimize. You scale successful approaches.

▸ Interface power: You network sales, product, marketing, digital – and ensure that everyone is pulling in the same direction.

▸ Project leadership: You will take on your own (part-) projects in the future and build your internal reputation.

▸ No conglomerate, but real substance: Flat hierarchies, short decision-making paths, modern tools – and the stability of a successful institution with healthy balance sheets.

Qualification

What you bring:

✓ Bank clerk or comparable qualification
✓ Experience in retail business – ideally in sales steering, product management, or campaign steering
✓ Head for strategy, heart for implementation
✓ Team spirit and networking strength
✓ Safe handling of MS Office; experience with internal bank tools (Sparkassen/Genobank environment advantageous but not necessary)

Benefits

What you get:

→ Bank tariff remuneration, adjusted to your qualification
→ Flexible working hours, home office possibility
→ Above-average vacation + additional free days
→ Occupational pension scheme, health & fitness offers, bike leasing, employee events
→ An environment where good ideas really count

Write me a message if you're curious.
Tell me briefly what moves you – and why you're looking for this role specifically.

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