Search Marketing Manager (m/w/d) - SEO-first, Performance-driven

Über kameon

We develop modern SaaS solutions in-house – with an international team, short ways and much design freedom. At our company, you accompany ideas from the first sketch to the live-used product. Together with the bbg bitbase group, we connect software and compliance to integrated systems for complex requirements.

Deine Rolle

To strengthen our marketing team, we are looking for an SEO-driven personality who systematically scales organic visibility and uses paid search as a performance lever. The role combines in-house responsibility for kameon and bbg with occasional work on selected customer projects.

SEO is the core of your work, Paid Search complements your strategy data-driven. Local SEO and AI Visibility offer additional design freedom.

What we offer you

A modern, international working environment in an open and collegiate atmosphere with innovative technology as well as challenging topics with high professional demands and concrete benefits for both you and our partners and customers.

In addition: Flexible working hours in a 38-hour week, Mobile Office, Smartphone possible, subsidized lunch, occupational pension plan, subsidized fitness subscription, Corporate Benefits, employee events, Job Rad. Furthermore, our mindset: Team spirit, open doors, Du culture, lived diversity.

Your tasks

SEO (Focus)

• Development and implementation of a comprehensive SEO strategy (Onpage, Technical, Offpage)
• BUILDING scalable structures for B2B lead generation
• Keyword & Intent analysis along complex customer journeys
• Optimization of page structure, internal linking, and content
• Collaboration with Tech (Core Web Vitals, Crawling, Indexing, structured data)
• KPI definition, tracking, and continuous optimization

B2B Linkbuilding & Authority

• BUILDING high-quality backlinks in the SaaS/B2B field
• Identification of relevant platforms and partnerships
• Increasing domain authority

Search Ads (Google & Microsoft)

• Planning, steering, and optimization of campaigns
• Responsibility for budget and performance (e.g. CPL, Conversion Rate)
• Integration of SEO and Paid data
• Further development of tracking & attribution (GA4)

Local SEO (Plus)

• Optimization of local visibility (GBP, NAP)
• BUILDING local landing pages and reviews

Ai Visibility (Perspective)

• Observation of AI search trends
• Initial optimizations for generative search fields

Your profile

• Multiple years of practical experience in SEO (agency or in-house)
• Demonstrable experience in B2B lead generation through SEO
• Experience with Google Ads; Microsoft Ads are a plus
• Familiarity with tools like GA4, Search Console, SEMrush, Sistrix, or Screaming Frog
• Analytical, structured, and independent working style
• Interest in AI search/generative search
• Fluent German and good English skills

What you can expect

• Clear SEO-first role with direct performance responsibility
• Combination of in-house impact and selected customer projects
• High design freedom when building scalable search structures
• Modern SaaS environment with strong growth prospects

Are we a team? Then apply to us!

We look forward to your comprehensive online application. Your contact person is Caroline Volk from the People & Culture Team.

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