Search & Generative Engine Optimization Specialist (SEO/GEO)

We are part of the Reply Group and work on Organic Growth (SEO/GEO) projects for major national and international brands. Our approach combines strategy, technology, and data, with an ever-increasing focus on the evolution of online search: from traditional SEO to Generative Engine Optimization (GEO), up to the use of AI and automation to make analyses, processes, and activities increasingly effective. The Role We are looking for an SEO/GEO Specialist with at least 2 years of experience, curiosity, and a desire to grow in a rapidly changing field. You will become part of our team and work on structured, high-impact projects, handling both the more established SEO/GEO activities and the new challenges related to generative search and AI. We are looking for someone capable of navigating technical analyses, data, and content, collaborating with diverse figures, and transforming gathered insights into concrete actions to improve our clients' organic visibility. What You Will Do Concretely

• Define and implement comprehensive SEO strategies, working on technical, on-page, content, and off-page aspects
• Analyze brand visibility on traditional search engines and on new AI and generative model-based search experiences
• Conduct technical audits, keyword research, search intent analysis, and competitive analysis
• Work with developers, UX designers, and content strategists on new sites, redesigns, and migrations
• Monitor performance and KPIs, transforming data and results into insights and operational recommendations
• Utilize AI and automation to make analysis, monitoring, and optimization activities more efficient
• Have the opportunity to experiment with new tools, methodologies, and technologies related to the evolution of Search

Who We Are Looking For

• From 2 years of experience in SEO, with both technical and semantic skills
• Knowledge of tools such as Screaming Frog, Semrush, Google Search Console, and Google Analytics
• Good data analysis skills and advanced use of Excel
• Knowledge of HTML and CSS basics
• Professional knowledge of English, written and spoken
• Curiosity towards AI, automation, Generative Search, and new technologies applied to Search
• Degree in Economics, Computer Science, Engineering, Communication Sciences, or related disciplines

Knowledge of Python, R, or other languages and tools useful for data analysis and automation, as well as any certifications in the Analytics field, are a plus. What We Appreciate We are primarily looking for people with strong professional curiosity, capable of learning quickly and challenging established approaches when data and technology suggest new opportunities. We Particularly Appreciate

• Ability to transform data and analyses into concrete strategies
• Experimental approach oriented towards continuous improvement
• Proactive collaboration and sharing of best practices
• Interest in staying updated on technologies, trends, and changes in the Search world
• Autonomy, precision, and ability to interact with different stakeholders

What We Offer

• A proposal built around your path. The economic proposal will be defined based on the identified job position and the professional experience gained, the technical skills possessed, the level of responsibility required by the role, and the organizational context of insertion. At Reply, we primarily apply the CCNL Metalmeccanica Industria. An insertion starting from level C3 is foreseen, with a gross annual salary (RAL) potentially ranging between €30,000 and €42,000. Experience in developing AI Agents, Multi-Agent Systems, Agentic Workflows, GraphRAG, and LLM Reasoning, as well as in designing enterprise solutions based on Large Language Models (LLMs) and Agentic AI architectures, will be of particular value.
• A structured growth path. We have a Career Path that includes growth opportunities in both technical areas and towards managerial roles. Your aspirations, the skills you develop, and the results you achieve will guide your path.
• Continuous training. Technology evolves rapidly, and so do we. You will find an environment that encourages curiosity, continuous learning, and experimentation with new ideas.
• The benefits of being a Replyer. You will also have access to benefits and initiatives dedicated to our community.

If you want to work on Organic Growth and contribute to building tomorrow's growth, apply. Together we can find the right opportunity for you. Reply is committed to promoting diversity and creating an inclusive work environment, valuing the uniqueness of individuals regardless of age, gender, sexual orientation, religion, nationality, disability, or any other characteristic protected by Italian Law (L.68/99). Reply is also committed to ensuring a fair and accessible selection process. Do not hesitate to let us know if you need support during the selection process.